Digital services – marketing, development & technology

The Digiterati have a unique approach to digital marketing services with a sharp focus on strategy and planning.

However, we recognise that many clients have limited internal capability or resources to carry out the implementation of the grand plan. That's why we also offer a full suite of digital marketing services that we can deliver and manage for you - short term, long term or as a one-off consultancy project.

Take a look at the menu below to get a feel for the breadth of options available, but please do get in touch to discuss your particular requirements.

DIGITAL MARKETING

Failing to plan is planning to fail, goes the saying. In our experience this is true and more to the point if you have no plan you have nothing to measure against.

That's why at The Digiterati our emphasis is on digital strategy and planning. While each strategy is unique we tend to use frameworks such as SOSTAC® and RACE to underpin our approach. Once we've determined your objectives, carried out an analysis of where you (and your competitors) are, and know who you are trying to reach, we can build comprehensive solutions, campaigns and tactical approaches drawing from many of the services outlined below.

  • Digital audit
  • Strategy development
  • Buyer journey mapping
  • Brand audit using Built To Last methodology
  • Brand building
  • Persona development
  • Content strategy
  • Content development
  • Content marketing training
  • Copywriting
  • Content & community management
  • Data visualisation & infographics
  • Blogger outreach
  • Online PR
  • Strategy formulation, choosing the right platforms
  • Social media policy and community guidelines
  • Implementation and ongoing management
  • Social media advertising, paid reach and engagement
  • Social app development, competitions
  • Content creation and implementation
  • Video marketing and optimisation
  • Social media monitoring
  • Social media marketing training
  • Social media crisis management
  • Facebook Open Graph
  • Facebook ad testing and optimisation (test up to 250 ad variants in a single campaign)
  • Lead generation processes and systems
  • Email platform system specification, implementation and training
  • Campaign development
  • Segmentation
  • Writing, design & coding
  • Automation & triggered campaigns
  • Subscriber reactivation
  • Transactional email
  • Marketing automation
  • Infusionsoft, Mailchimp, Campaign Monitor, Aweber and more
  • Campaign design and planning
  • Social media advertising and 'native advertising'
  • Facebook ad testing and optimisation (test up to 250 ad variants in a single campaign)
  • Customer targeting, custom audiences
  • Website re-marketing and re-targeting
  • Pay Per Click and Google Adwords
  • Ad creative copy and design
  • Media planning and buying
  • Display advertising
  • Competitor research
  • Customer research
  • Market intelligence
  • Marketing research
  • Competitor monitoring
  • Keyword research
  • Social media monitoring

DIGITAL DEVELOPMENT

Development is critical to the success of your project. We will wireframe, spec, build, test and optimise your marketing campaign, application or system.
  • Website development
  • Blog development
  • Ecommerce development
  • Concept, wireframe
  • Copy & design
  • Front-end development
  • PHP/MySQL
  • Usability testing
  • Website/blog/ecommerce
  • App development
  • User onboarding
  • User testing, UX
  • Mobile website development
  • Responsive design
  • Mobile analytics
  • Payment platforms and transactions
  • Registration and authentication
  • API integration
  • Database development
  • Scoping
  • AWS
  • Content Delivery Network
  • Security
  • Access control

MARKETING TECHNOLOGY

The science behind your front end marketing is what makes it effective. From search engine optimisation, ensuring your site is designed and copy written with SEO in mind through to deep dive analytics enabling you to track and learn from every visit and interaction. Automating your systems will provide multiple, personalised customer touch-points, maximising your sales potential and releasing your staff to get on with the rest of their work.
  • Technical SEO
  • Copywriting & tagging for SEO
  • Open Graph
  • Schema mark-up
  • Auditing
  • Complete setup or refinements to existing setup
  • Bespoke tagging
  • Event tracking
  • Custom reporting
  • Goals, conversions
  • Ecommerce
  • Re-marketing
  • System specification & selection
  • System implementation