Facebook Live Script: Marie talking about why we’ve created Digiterati Academy

Posted on by Marie Page

I know not everyone wants to sit and watch a video so below the video here is the script I wrote for the Facebook Live broadcast. Inevitably there was some deviation…

Hi I’m Marie Page

I’ve worked in social media marketing for years and the one thing that is a constant is that everything changes. All the time.

Most marketers are expected to be brilliant at every platform – both paid and organic approaches.

And keep on top of all those changes.

It’s exhausting isn’t it?

Especially when social media is only one of multiple other things you are expected to do in your job.

It’s particularly challenging when you don’t have the budget to bring in agencies to handle some of the more specialised areas.

So you’re expected to deliver awesome results, with barely any budget, with even less time on platforms that are constantly changing.

Does that all sound rather too familiar?

Well the Digiterati Academy is here to help.

But first let me tell you our story.

I met Carlton when we were students doing a digital marketing Masters course. We were kind of like the mum and dad of the course. Our fellow students were all senior digital marketing professionals but we were, er, a little older than most.

I had been working in PR and marketing consultancy since well before the days of the internet. That PR focus led pretty naturally to a specialism in social media. And at some point in my Masters course I realised that being a Mile wide and Inch deep in my knowledge of multiple digital marketing channels and platforms wasn’t terribly helpful. I therefore started focussing on Facebook marketing and developed what became one of the UK’s most engaged Facebook Pages for the business I was then running.

Developing that expertise was in part from the experience of running multiple Facebook Pages and Ads accounts on a daily basis and in part from the academic research I was doing as part of my masters. My kids always joke that I have a Masters in Facebook. But I got the Student of the Year award for my efforts which when you consider the standard of my peer group, was a major achievement.

That expertise in Facebook led me to consultancy projects, teaching engagements, conference bookings, guest post writing on some pretty huge digital marketing websites and more recently a book published – you can get it on Amazon and even an article in the Huffington Post.

Carlton and I were increasingly working together on consultancy projects under the Digiterati brand, bringing in our fellow MSc peers as their expertise was needed. And that’s still the model with The Digiterati Academy. Carlton will be teaching the things he’s really good at – the more technical aspects of digital marketing, Facebook Live, the Facebook Pixel, YouTube and Twitter. I’m generally focussing on Facebook. Others will be doing copywriting for the web, Google Analytics, Content Marketing, WordPress, Snapchat, Instagram and more

These are truly some of the UK’s leading practitioners in social media and digital marketing. Not only do they practise this stuff on a daily basis for leading brands, but they ensure that their courses will cover the very latest up-to-the minute approaches on their specialist channels.

Because our experts do this stuff on a day-to-day basis. And we update our courses all the time, the learning you get from us is bang up-to-date. It includes the very latest best practice and all our professional insider hints, tips, tricks and hacks. All delivered in practical bite-sized masterclasses and courses that you can implement straight away.

Other course providers tend to focus on the strategic aspects, on models and frameworks but neglect the front line aspects of how the heck you actually do all this stuff.

Digiterati Academy is different. We structure our courses to take you from zero to digital super hero. You’ll move from feeling overwhelmed and underinformed to being a confident social media marketer that knows what to do right this moment and how to make it happen.

Rather than expensive one off training days and conferences we’ve gone for an online approach which means you get to take your tutor home with you. You can pause, rewind and repeat as long as you need to until you’ve really mastered a topic.

Plus you get access to our Facebook Group where you can ask supplementary question and learn from other practitioners.

We decided right from the start that our content had to fit the Digiterati Triple A test

  • Is it affordable?
  • Is it actionable?
  • And is it accessible?

So. Affordable – yep. Normally priced no more than the price of a daily cup of coffee, for the next few days you get an extra discount taking it down to just 80p per day!

Our AAA subscription brings you the same world-class training we deliver face-to-face to our clients but at a fraction of what they pay.

Actionable – you bet. Our focus is totally on giving you the tools, techniques and knowhow so you can implement what you’ve learnt immediately. Whether that’s some organic copy that, thanks to you now understanding Facebook’s News Feed algorithm earns you fantastic reach, or a highly targeted ad campaign that wins you astonishing click through and conversion rates.

How accessible is is?

You’re busy. We know that. You don’t have the time (or the budget) for expensive face-to-face workshops, training days and conferences that leave you overwhelmed and exhausted.

You can access Digiterati Academy from any device – your office computer, a laptop, tablet or smartphone. At home, at work, on the beach….

All you need is an internet connection.

How do you get access?

We’re offering a special “inner circle” launch membership deal to our friends and those already on our mailing list.

You’ll save a whopping 65% off our usual prices. And that’s locked in for life. So long as you keep your subscription (it’s just 80p per day) that’s all you’ll pay for life. You’ll be feeling pretty smug about that in a year’s time when we have 100 courses available.

There’s a link to the Inner Circle offer here.

https://www.digiterati-academy.com/p/inner-circle-launch-offer

If you pay in sterling that’s £24.15 (reduced from our usual £69 monthly price).

Don’t miss out. This offer ends Wednesday. No ifs, no buts, no last minute changes.

And we won’t be making an offer anywhere near as good as this again. Ever.

 

See you in the Academy.

Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her award-winning Master's Dissertation was the culmination of three years' academic research into Facebook that resulted in a book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' that became an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. A recognised thought leader on social media, Marie is often approached by journalists for comment in articles such as this Telegraph article. She was also interviewed for ITV's Tonight show on Facebook privacy issues in relation to advertising. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey. Marie is also a part time yoga teacher.

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