Setting up shop and services sections in your Facebook Page

Setting up a shop on Facebook We predict that 2017 will finally be the year that f-commerce comes of age.

Whilst Facebook shops selling direct from Facebook Pages are currently only available in the US, Pages in other countries, including the UK, have the ability to set up a shop “section” on their Facebook Pages which neatly showcase a catalogue of products and enable users to click through to buy on their existing ecommerce sites.

With the roll out of Facebook’s new Page structure in recent days, Admins are starting to wake up to the presence of Shop opportunities on their Pages.

The shop section is actually very straight forward to set up (and we’ve created a How-To Masterclass in the Digiterati Academy). Get started by clicking on the Shop Tab in the left hand navigation.

Here’s how The Digiterati’s shop looks. At the top, under a brief description of what’s available, users can see up to 10 Featured Products with the full catalogue below.

Clicking on one of the products takes the user to a product listing and a link which takes them to the Digiterati Academy’s website where the courses and book can be purchased.

Link to the shop is here Of course we’ve not yet uploaded our entire catalogue of training, but there are a variety of products there for you to see how it all works.

I’ve come up with an idea for utilising the Shop options for organisations selling services or virtual products – you’ll need to watch the Masterclass to see what it is though!

Link to the Masterclass

Digiterati Academy subscribers automatically get access to the Masterclass (and all other courses and masterclasses). You can sign up to our “Access All Areas” membership here





Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' is an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey.

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