Cracking Facebook’s News Feed Algorithm: a New Definition of Edgerank

Facebook Edgerank News Feed Algorithm
Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches your News Feed. Some studies put this percentage (known as “reach”) at as little as 2%. Even the most optimistic of studies suggest that little over 11% of a Page’s fans will see its content. This is due to the existence of a filtering mechanism Facebook uses that employs a complex algorithm. Witho...

Which social media platforms use an algorithm and what does that mean for marketing?

Social Network Algorithms
Google was one of the first major search engines to use a sophisticated algorithm to determine the relevancy of web pages in search results. Their 'PageRank' algorithm - together with a ton of other signals - became synonymous with Google and rendered many of the incumbents useless almost overnight. Goodbye Excite and Lycos. Most social media marketers will be aware of the mysterious and ever-changing 'EdgeRank' algorithm employed by Facebook. EdgeRank - which is not too dissimilar in concept...