Cracking Facebook’s News Feed Algorithm: a New Definition of Edgerank.

Posted on 26th October 201624th October 2018 by Marie Page

Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches your News Feed. Some studies put this percentage (known as “reach”) at as little as 2%. Even the most optimistic of studies suggest that little over 11% of a Page’s fans will see its content. This is due to the existence of a filtering mechanism Facebook uses that employs a complex algorithm. Witho...

Which social media platforms use an algorithm and what does that mean for marketing?.

Posted on 6th March 201524th October 2018 by Marie & Carlton

Google was one of the first major search engines to use a sophisticated algorithm to determine the relevancy of web pages in search results. Their 'PageRank' algorithm - together with a ton of other signals - became synonymous with Google and rendered many of the incumbents useless almost overnight. Goodbye Excite and Lycos. Most social media marketers will be aware of the mysterious and ever-changing 'EdgeRank' algorithm employed by Facebook. EdgeRank - which is not too dissim...