How to calculate the reach of your Facebook GROUP!

How to measure the Reach of a Facebook Group
I've been recommending that organisations shift focus away from Facebook Pages to Groups for a while. Groups have significantly better organic reach and are way better for engagement. However, I've never really been able to back up the claim about reach because despite Insights for Facebook Groups now being available, that data doesn't actually show reach figures. Perhaps Facebook doesn't want this figure widely publicised? You can get a slew of information on member numbers and masses on ...
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How what you write on Facebook could be killing your reach

Facebook's algorithm that decides what to show you in News Feed comprises at least 100,000 factors. It's become pretty standard knowledge amongst Facebook pros that some words and phrases are almost guaranteed to throttle the reach of what may well have been an innocent sounding post. Facebook are ever on the alert for Pages that try to "game" the algorithm by artificially inflating likes, comments and shares (because interaction like that  sends an instant quality signal to Facebook which...
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[Insights Metrics] Finding the reach of your Facebook Group

Facebook-Group-Reach-Metrics
Woohoo! Finally. Insights for Facebook Groups is here. We have a Digiterati Academy Masterclass on it available now but for this post I've been playing around with trying to find the all important Reach metric from the (somewhat limited) stats available. There are just two indicators of reach available currently. The first is "Active Members". You'll find this in the More Engagement Details section. Here's the Team Digiterati data for the last month: We have 739 Active Members of a ...
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Facebook Page reach up by 60% since November 2015

Yes you read that right. According to a new study by Locowise, reach on Facebook Pages has perked up somewhat since hitting the doldrums at an all time low in November 2015. Of the Pages considered in the study, average reach was 11.41% for March 2016. As we've reported in recent months, video is the reach conqueror with an average video post reaching 12.81% of the audience. Photos hit 12.04% and links 10%. Plain text status updates reached 6.45%. We've asked Locowise to clarify how...
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