This one or two day session is typically heavily tailored to the clients’ needs but a sample of content is outlined below:
- The digital marketing and social media landscape
- Understanding the audience
- Understanding the customer journey
- Stakeholder online behaviour
- What makes a great ‘social’ business
- How social media works and inter-connectivity between channels
- Key current and future digital trends
- Digital best practice for your industry
- Content marketing: the only marketing that is left?
- Search engine optimisation
- Analytics and conversion funnels
- Building a business case for change
- How digital transformation looks on the ground
