Digital Marketing in a Day

This one or two day session is typically heavily tailored to the clients’ needs but a sample of content is outlined below:

  • The digital marketing and social media landscape
  • Understanding the audience
  • Understanding the customer journey
  • Stakeholder online behaviour
  • What makes a great ‘social’ business
  • How social media works and inter-connectivity between channels
  • Key current and future digital trends
  • Digital best practice for your industry
  • Content marketing: the only marketing that is left?
  • Search engine optimisation
  • Analytics and conversion funnels
  • Building a business case for change
  • How digital transformation looks on the ground