Zero to Hero with Facebook Advertising

facebook-marketing-trainingA one day course designed to get you from zero to hero on Facebook Ads

Designed for complete novices, those who have only previously boosted posts, through to more experienced advertisers who want to improve their campaign results.

We also introduce a radically different strategic approach to advertising which ensures you are sending the right message to the right targets at the right time rather than leaping straight into interest targeting and wasting valuable budget on ineffective campaigns.

Overview

  • An introduction to Facebook ads
  • Getting set up
  • Your first campaign
  • Ads Manager tricks and tips
  • Custom and Lookalike audiences
  • The Facebook pixel
  • Ad targeting: demographics, interests behaviours and more
  • The Audience Insights tool
  • Getting started with Messenger ads
  • Reporting
  • Getting the results you want
  • Working with disapproved ads or restricted content
  • Learning re-cap

Plus

  • Live clinic – looking at your Facebook ads – what can you do to improve?

When taught as an in-company training day we typically tailor the content very specifically to the organisation in question and use examples from their own Facebook ad accounts when working through the material.

About the Trainer

Marie Page is a social media communications specialist and co-founder of The Digiterati, a collective of leading digital marketing experts focussed on consultancy and training. 

As one of the UK’s leading Facebook marketing experts her book “Winning at Facebook Marketing with Zero Budget” enjoys 5* reviews on Amazon. She is also author of the Smart Insights’ Smarter Guide to Facebook Marketing edited by Dr Dave Chaffey and the Smarter Guide to Facebook Advertising. 

Marie is a speaker at conferences such as BrightonSEO as well as numerous podcasts. Her work has been featured in the Huffington Post, the Daily Telegraph, Daily Express and she also writes for Social Media Examiner and recently appeared on ITV’s current affairs show ‘Tonight’ giving an extensive interview about Facebook data privacy and ads targeting.

In addition to her consultancy and training work with The Digiterati, Marie runs an award-winning ecommerce company grown almost entirely through social media and email marketing. 

Marie holds a Masters in Digital Marketing (even her award winning research topic was Facebook Marketing), and is a Fellow of the Chartered Institute of Marketing where she has also worked as an examiner on their digital marketing qualifications.