We could probably teach for a week on Facebook marketing and still have more to share.
But instead we’ll tailor-make a programme specifically to your team’s existing strengths, weaknesses and learning needs, your organisation and your market.
The Facebook coaching curriculum. We can incorporate:
The state of Facebook – what you need to know to get ahead
- The latest on Facebook most recent developments, best practice examples, do’s and don’ts
- Organic reach is as little as 1% yet some experts are seeing extraordinarily high reach figures. Learn some of the secrets to combatting the Edgerank algorithm with a set of tips and tricks for optimum reach and engagement.
- Discover how to create organic content on Facebook with the maximum chance of being seen. Without paying for advertising.
Getting the basics right – These seem simple but about 90% of people attending our sessions end up making changes as a result of this teaching
- Cover and profile image best practice when a single image has to work on multiple devices and platforms
- Your “home” page: About text, using the timeline, Life Events and Milestones, integrating links to your website about us, build audience tool, hashtag, tagging and url shortener best practice
- Pages vs Profiles vs Groups
- Groups: possibly your secret weapon
- Copywriting for clicks and conversions
- Using photos well – optimum sizes, integrating text, apps and software to improve and enhance your photographs without spending a penny
- What to do about promotional content for those times you really do need to mention your products and services
Finding and keeping fans
- Methods of growing fans without spending ad budget
- Advertising options for fan growth
- The role of apps and competitions to drive fan numbers
- Building your email list through Facebook
Content ideas – throughout the sessions we’ll look at plenty of examples of great content ideas, all of which can be tailored to your company and re-purposed for other channels
- What’s hot and what’s not – some fantastic ideas for great content together with out-dated practices that are better avoided
- The art and science of posting – tips for improving engagement and extending reach
- How to run a timeline competition without breaking Facebook’s terms of service
- How to share links without getting penalised by Facebook
- Why Facebook video outperforms YouTube and how to maximise its potential
- Why the “more” button is your friend
- Highlighting and “pinning” posts
- Apps for data capture, viral reach and user engagement
- Ideas for content for *your* Page
Video for Facebook
- How to use video even when all you have is an iphone
- Facebook native video vs YouTube vs Facebook Live
- Using playlists
- Understanding video metrics
Edgerank – SEO for Facebook
- Why most of your fans don’t actually see a thing you post
- What is the mysterious Edgerank algorithm and how to keep on top of it
- Which type of content gets the best reach
- How to avoid creating content that gets penalised by Edgerank
- What day and time is best to post for *your* fan base
- How to optimise posts to boost news feed visibility
- Knowing when to encourage reach with ad spend
Analytics – why you shouldn’t rely solely on the Insights dashboard
- Digging below the surface of the dashboard including learning how to separate organic from viral reach and understand why the metric Facebook shows in the dashboard hides the real number of your current fans who see your content
- Integration with Google Analytics using utm tracking
- Applying Facebook Insights to improve your content and targeting strategies
- When to post and what to post. Why the gurus get it wrong and what’s best for your fan base
- A guided tour of your Facebook Insights data (and if you like, a comparison with other Pages we manage)
Getting better return on your Facebook ads
- The anatomy of a great Faceboook ad
- Analysis of the 19 different ad options
- Mobile, desktop and right column
- Ad types demystified
- Targeting ads by location, interests, connection, demographics, workplace and more
- Boosting posts vs Facebook ads
- Smarter use of the advertising opportunities
- Confused by all the targeting options? Enjoy a simple explanation and unlock the keys to targeting your potential market
- Learn about detailed (overlapping) targeting and how it could work for you
- How to target people with the same demographic profile as your existing mailing list or Facebook fan base
- How to target Facebook ads at people not on your mailing list but who have visited your website (you can even target those visiting particular web pages)
- Improving your relevance score
- How to integrate Google Analytics demographic data to better target your Facebook ads
- Incorporating text to images without reducing reach
- Under-utilised opportunities – offer claims, events, open graph and more
- Recommended image size for different ads and devices
- How many characters you can use and in which places on different ad types
Using Power Editor and other software options for better ads, targeting and lower ad spend
- Why you should be using Power Editor or other software and not the Ads Manager
- Split testing and optimisation
- Tracking ad effectiveness and conversion tracking
- Size guides
- Custom audiences
- Re-marketing to your website visitors on Facebook
- Using email database to find those people on Facebook
- Find new customers who are similar to your current fans or email list
- Integrating a call to action
- How to run ads at particular times of the day and maximise your ad budget
PLUS
- A detailed audit of your current Facebook Page – all outworked with constructive suggestions and practical ideas
- Examples from other relevant Pages, maybe with some ideas on beating what your competition’s doing!
- Lots of practical exercises for your team to put all those great ideas into practice
Our Facebook content changes every time we teach it. Not only do we incorporate all the relevant new updates, but we tailor the content to the client marketplace and their objectives.
Delivery is by Marie Page, a leading Facebook expert and writer of Smart Insights “Smarter Guide to Facebook Marketing” and the “Facebook Ads Guide”.
Choose from online or in-person coaching
Choose from online or in-person coachingWe deliver our training online with screen sharing software or in situ at your office. We can work one-to-one or with your entire marketing team.
Book online coaching now
We’re flexible about the number of sessions we run for you and how long these last. Try an initial hour or save money by booking several hours upfront which can be delivered over time. You can even use excess hours getting us to fix other digital issues for you or create some Facebook ads.
