Why you should upload links not photos to Facebook


This is a short fun post to make a point about Facebook reach.

When you upload a link you get much better reach than uploading a photo.

Here’s the evidence (and this repeats in multiple studies):


Plus if you upload a photo first you’ll only have one place to write copy on Facebook AND you’ll have to put the link into the copy.

It’s also irritating for users because clicking the photo won’t take them to the landing page.

We’ll be covering this topic in more depth in a Masterclass in our soon-to-be-launched Digiterati Academy.

Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' is an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey.