Why you should upload links not photos to Facebook

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This is a short fun post to make a point about Facebook reach.

When you upload a link you get much better reach than uploading a photo.

Here’s the evidence (and this repeats in multiple studies):

average-fan-reach

Plus if you upload a photo first you’ll only have one place to write copy on Facebook AND you’ll have to put the link into the copy.

It’s also irritating for users because clicking the photo won’t take them to the landing page.

We’ll be covering this topic in more depth in a Masterclass in our soon-to-be-launched Digiterati Academy.

Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”. Marie is also author of the Smart Insights book “Smarter Guide to Facebook Marketing” edited by Dr Dave Chaffey, now in its fourth edition and the Facebook Ads Guide.

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