I wrote a blog post a few weeks back called 16 reasons to use Power Editor when creating Facebook Ads. All was going well until I was busy creating a new ad in Power Editor yesterday and found yet another new feature. As I said in the original blog post, Facebook rolls out new features to Power Editor users first so here’s the latest new cool tool:
[Note: Facebook no longer uses Power Editor, instead it has a powerful new Ads Manager. Automatic ad and ad set naming is very much part of that tool]
Automatic ad and ad set naming using REALLY useful info: new Facebook tool
Ad and ad set naming conventions on Facebook have always been something of a dog’s breakfast. Facebook has never really guided you on how to name your ads and ad sets and as a result most users make a total mess of it. It’s particularly challenging when you are running maultiple campaigns, ad sets and ads.
To simplify reporting I’ve traditionally tried to include as much information in the name as is helpful for when I come to review ad effectiveness. So I’ve traditionally included things like targeting details, bid type, creative variant and other similarly useful differentiators. You can then filter using these in the reports. But for a lot of clients, just getting to grips with all the other advertising options is enough of a headache. so naming conventions tend to be something of an afterthought or a “will do better next time” reflection after the campaign.
But now Facebook has come to the rescue. On Power Editor at least.
This is what popped up when I was busy cloning an Ad Set yesterday:
Clicking through gives you a really nifty little naming wizard:
Useful huh?
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