Drilling down for info on individual fans of your Facebook Page has always been very limited. As part of Facebook's new Page layout a bunch of new tools are emerging and the "People and Other Pages" data is awesome.
Found (bizarrely as it would logically fit better in Insights) under the Settings tab, you can see a list of the people (and Pages) that like you Page, together with their profile pictures and the date they became a fan. I can see that this might be useful if you were going to awa...
How to move the sections on your Facebook Page's left and right hand columns
Facebook's new Page design may well have left your Page displaying some elements less prominently than you would like. The right hand column in particular can leave users scrolling for an eternity until they find the content they are looking for.
Some of the sections in the left and right hand columns can be moved around. In the left hand column scroll to the "Manage Tabs" option:
You'll then get the change ...
With the recent introduction of new look Facebook Pages a few basic functions have apparently disappeared undergone a tweak.
Most Pages allow their fans to post publicly on their timelines and these posts surface in the, now left hand column, "Visitor Posts". That column is now very hidden and requires a lot of scrolling down the Page to see it so visibility for the fan is going to be pretty low (it's one of the many reasons that brand that value original fan content prefer Groups where membe...
I'm doing some social media training next week for a client in the tourism industry. Given that the main objective is to increase visits to attractions in the area I wanted to spend some time thinking about how the Summer of 2016's big craze, Pokemon Go, could contribute.
Now I'm not a big gamer but my son (now a 22 year old games designer and software developer) is, and Pokemon was one of the things he loved as a little kid on a Gameboy. So this was a nice little project we could connect o...
360 photos, the new content hack...Facebook's 20% ad text rule...Microsoft's plans for LinkedIn....the magically disappearing (and reappearing) Like trick that teaches us a valuable lesson...PLUS Carlton has a word with Gary Vaynerchuk.
The 10 most important things you need to know this week from the world of digital and social marketing.
Taking the Pulse is your weekly live show examining the breaking digital and social media marketing news of the week along with our own unique insight and ad...
Do we hold the key to Facebook success?...now Snapchat is bigger than Twitter...the Instagram algorithm arrives....plus emojis for everyone.
The 11 most important things you need to know this week from the world of digital and social marketing.
Taking the Pulse is your weekly live show examining the breaking digital and social media marketing news of the week along with our own unique insight and advice.
We condense hours of research into a 20 minute show, companion blog post (and soon podc...
There are guides for recommended Facebook Page cover images all over the internet but accurate (and up-to-date) recommendations on GROUP image sizes are hard to come by.
Facebook Page cover images used to be 851 x 315 but they are now 828 x 315. On these designers need to be careful where text is placed on the image because it will often be cropped on mobile or have Facebook-imposed text sitting on top of it.
Facebook GROUP cover images are different again. Facebook says "Keep in mind that...
How and why a Facebook Group might be the answer to your reach problem
I've lost count of the number of times Carlton and I have said to people over the last year that if you're not paying for reach on Facebook you're wasting your time.
I'm astonished by the number of organisations that are still doing Facebook marketing like it's 2009.
It's not just that reach is so much more challenging than before, engagement is more elusive too. Where previously people were merrily liking your conte...