9 ideas for using Pokemon Go as a local business

Pokemon Go Lure Module for local business
I'm doing some social media training next week for a client in the tourism industry. Given that the main objective is to increase visits to attractions in the area I wanted to spend some time thinking about how the Summer of 2016's big craze, Pokemon Go, could contribute. Now I'm not a big gamer but my son (now a 22 year old games designer and software developer) is, and Pokemon was one of the things he loved as a little kid on a Gameboy. So this was a nice little project we could connect ove...
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Taking the Pulse Show – episode 8

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360 photos, the new content hack...Facebook's 20% ad text rule...Microsoft's plans for LinkedIn....the magically disappearing (and reappearing) Like trick that teaches us a valuable lesson...PLUS Carlton has a word with Gary Vaynerchuk. The 10 most important things you need to know this week from the world of digital and social marketing. Taking the Pulse is your weekly live show examining the breaking digital and social media marketing news of the week along with our own unique insight and ad...
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Taking the Pulse Show – episode 7

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Do we hold the key to Facebook success?...now Snapchat is bigger than Twitter...the Instagram algorithm arrives....plus emojis for everyone. The 11 most important things you need to know this week from the world of digital and social marketing. Taking the Pulse is your weekly live show examining the breaking digital and social media marketing news of the week along with our own unique insight and advice. We condense hours of research into a 20 minute show, companion blog post (and soon podc...
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Recommended Facebook Group cover image size

Facebook Group Cover Image size problems on mobile
There are guides for recommended Facebook Page cover images all over the internet but accurate (and up-to-date) recommendations on GROUP image sizes are hard to come by. Facebook Page cover images used to be 851 x 315 but they are now 828 x 315. On these designers need to be careful where text is placed on the image because it will often be cropped on mobile or have Facebook-imposed text sitting on top of it. Facebook GROUP cover images are different again. Facebook says "Keep in mind that...
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Facebook is dead. Long live Facebook.

Facebook Group Screen shot
How and why a Facebook Group might be the answer to your reach problem I've lost count of the number of times Carlton and I have said to people over the last year that if you're not paying for reach on Facebook you're wasting your time. I'm astonished by the number of organisations that are still doing Facebook marketing like it's 2009. It's not just that reach is so much more challenging than before, engagement is more elusive too. Where previously people were merrily liking your conte...
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New Facebook feature: Notify a friend

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The eagle eyed Carlton spotted a new Facebook feature today. If you look carefully in the post below you'll see a little loud speaker icon and the suggestion to "Notify a few friends about this post": Here's the sequence of what happens when you click "Get Started": Of course he decided to test it out with me so sent off the notification: He's then told that I will get a notification: And I duly received a little pop up about the post (which I managed not to screen grab!)...
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Facebook videos under 30 seconds loop continuously

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All Facebook videos that are shorter than 30 seconds long now loop continuously, according to a pre-announcement emailed to Facebook Marketing Partners on 23rd May, tweeted by Nic Sharma: ???? .@facebook is going to start looping all videos under 30 seconds and allow advertisers to place CTA buttons alongside the video ???? — Nik Sharma (@mrsharma) May 23, 2016 @MosheIsaacian @facebook Facebook Marketing Partner email update — Nik Sharma (@mrsharma) May 24, 2016 I can co...
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Taking the Pulse – episode 6

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2016 Internet trends...major Instagram business updates...why you MUST use Facebook ads....plus Periscope begins 'trial by jury'. The 13 most important things you need to know this week from the world of digital and social marketing. Taking the Pulse is our fast weekly summary of latest news on key digital marketing and social media platforms, plus essential need-to-know information for marketers and business owners. Keeping you updated on the stuff that matters to your business. Presented liv...
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