Do your emojis actually end up looking the way you intend them to?

Do Emojis all look the same on different devices
According to an Experian report, 56% of brands using emojis in their emails enjoyed higher open rates. Done right, emojis can help make your email stand out in a crowded inbox, communicate your witty brand creativity, relevancy to the young folk and show how hugely on trend you are. (No sarcasm in that sentence at all of course.) But thanks to inconsistent support across email clients and operating systems, not all of your subscribers will either see emojis in their inbox, or they may well...

Our biggest course to date is now live (and it’s not about Facebook!)

Funnel Marketing Course
Online funnel marketing course Carlton and I have spent the last few months immersed in a technique that we are calling online funnel marketing. The concept of funnels or customer ladders won't be new to many marketers, but the online funnel does have a well established, and effective prescriptive pattern. We've been researching best practice examples, reading the textbooks, watching the webinars and experimenting with a few funnels of our own in order to bring you the definitive course...

Facebook Events: the Cinderella content type that’s more glass slipper than pumpkin

Facebook Events
Along with Facebook Offers, Events are one of those under utilised content types. And with Facebook's recent announcement of a new standalone Events app, Events are likely to get a big boost in the algorithm. We know that with the roll out of every new major feature (Check-ins, Facebook Live etc etc) for at least a limited time, that content type gets way more organic reach. So maybe it's time to start re-evaluating how your business uses events. It's not just about parties and nights out! I...

Facebook’s new Post Options: What you need to know

Facebook Post Options
Last weekend Facebook rolled out a tweak to the way that posts can be created on Pages. Called "Post Options", the tweak offers users a helpful wizard in creating nine different post types that double up as post objectives with many integrating Facebook's highly effective calls to action: Share a photo or video Get sales Advertise your business Get phone calls Get messages Create an event Create an offer Write a note Get people to view a product Whilst none of...

Setting up shop and services sections in your Facebook Page

Setting up a shop on Facebook
We predict that 2017 will finally be the year that f-commerce comes of age. Whilst Facebook shops selling direct from Facebook Pages are currently only available in the US, Pages in other countries, including the UK, have the ability to set up a shop “section” on their Facebook Pages which neatly showcase a catalogue of products and enable users to click through to buy on their existing ecommerce sites. With the roll out of Facebook's new Page structure in recent days, Admins are starting ...

Facebook’s Page layout has changed again!

Facebook new Page layout
Facebook has rolled out some exciting new changes to Page layout. Introducing templates with default Tabs, it is now easier for Pages to choose which Tabs are displayed. Seven template options, including options for Professional Services, Venues and Shopping, include variants of the following Tabs: Home Posts Videos Photos About Likes Events Shop Services Pages can add in Tabs to suit their needs and turn off those that are not required. The recently intr...

Using Hashtags well on Facebook

Using Hashtags on Facebook
The first time a hashtag was used on Twitter was back in 2007. What started as a random idea by a Google employee ended up becoming a foundational tool across multiple social media platforms. It took Facebook until 2013 to finally integrate hashtags as clickable links to updates and by then the word had entered day-to-day vocabularly and users were busy hastagging Facebook posts regardless clickability and how they were actually used on Twitter. These "cart before the horse" beginni...

Facebook Live Script: Marie talking about why we’ve created Digiterati Academy

I know not everyone wants to sit and watch a video so below the video here is the script I wrote for the Facebook Live broadcast. Inevitably there was some deviation... Hi I’m Marie Page I’ve worked in social media marketing for years and the one thing that is a constant is that everything changes. All the time. Most marketers are expected to be brilliant at every platform – both paid and organic approaches. And keep on top of all those changes. It’s exhausting isn’t it? Especi...