8 Reasons Why Your Facebook Ads Don’t Convert.

Targeting the wrong people
So many small business social media marketers are massively disappointed in Facebook.Disappointed because they can’t reach more than a tiny percentage of their fans without paying for boosts.Disappointed because when they finally relent and try some advertising their ad campaigns never seem to convert in the numbers they were hoping for.Why might this be?With so much of our news feed featuring ads might it be that many people are simply ad blind now unless they come across some s...
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How to create a Facebook Instant Experience Ad (previously known as Canvas Ads).

Creating an Instant Experience (Canvas) ad
I love that despite the proliferation of Facebook and Facebook ads in our lives there are still little Cinderella techniques that fall below the radar for most Pages and Advertisers but are pure gold for those admins who can be bothered to do the work.Innovative techniques tend to do well to bypass ad blindness and the incessant thumb scroll. You also find that new or unusual techniques are favoured by the Facebook News Feed and Ad algorithms.Canvas (or as they are now known 'Instant Exp...
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Is it best to boost a post on Facebook, promote a post or create an ad?.

Which-is-best-facebook-post-boost-promoted-post-or-ad
Boosted post vs Promoted post vs Facebook ad: which is best? The choice of boosting an organic post from the Page or alternatively going into Ads Manager and creating as a promoted post (or indeed creating an entirely separate ad) is a hot topic of debate amongst Page admins.It's an increasingly important question in an era of what is effectively 'pay-to-play' on Facebook. Without the boost the likelihood of even 10% of your fans seeing the post is pretty low.On the one hand it is sup...
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What is the difference between a boosted post, a promoted post and a Facebook ad?.

Difference between facebook ad, promoted post and boosted post
Nowadays you have to pay to get your Facebook content seen by more than a tiny handful of your fans. A Locowise study found that 40% of Page post visibility was paid rather than organic and that figure is on the rise.Page Admins generally resort to the Boost button to increase the reach of their content but there are two other methods of creating an ad using an existing post or web page and this article examines how to create each of those and the differences between them.We'll look at t...
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Employer and job title targeting is back for Facebook ads.

Facebook ad targeting by job title employer
The withdrawal last year of a number of key audience targeting options was hugely frustrating for many Facebook advertisers. We know of client companies that cancelled their Facebook ads altogether and some even jumped ship to LinkedIn.The good news is that Facebook has quietly bowed to pressure and reinstated them as options.We at The Digiterati did some AB testing for one client a year or so ago splitting a duplicate B2B campaign targeting by job titles and employers between Facebook a...
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Influencer marketing and Facebook pixel sharing: undercover advertising?.

Hello-Fresh-Influencer-Marketing
We spied an interesting example of Facebook ads targeting recently which led us on a reverse-engineering investigation of a marketing funnel with a difference.We had been on the HelloFresh website doing a little research for a client and got hit with a number of retargeting ads on Facebook as a result.These two were pretty standard:And sure enough, both were revealed as retargeting ads: (Note: if you don't know how to discover why you are being targeted on FB simply right cl...
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Marie’s interview on current affairs show ITV Tonight: Facebook data and ads targeting special.

Marie Page on ITV Tonight with Adam Shaw
I've just come back from being interviewed by journalist Adam Shaw for ITV's current affairs programme Tonight. It airs on 3rd May.Getting the 'Zuckerberg-before-Congress' treatment from a significantly better informed interviewer than a cavern of crumbling Senators was only slightly less terrifying while I defended Facebook's use of data in enabling small companies to efficiently target people that may genuinely be interested in their services. In true journo fashion Adam continually re...
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How to simply test different images and ad copy with Facebook’s Dynamic Creative.

Facebook-Dynamic-Creative-Ad-Testing-How-To-Guide
I have a confession.For the last couple of years I've often used AdEspresso over Facebook's Ads Manager or Power Editor when creating Facebook ad campaigns.Initially it was because AdEspresso allowed me the holy grail of being able to target people with more than one interest. Then Facebook rolled this out into Power Editor and called it Detailed Targeting.But by then AdEspresso had me well and truly sucked in because a) it's platform is soooo super easy to use and b) it enabled inte...
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