16 must-haves for any digital marketer

graduate digital marketing skills
We had a fascinating thread in our Team Digiterati Facebook Group recently when principal lecturer and course leader (Sarah Williams) from the University of Wolverhampton asked for some professional input on developing a new marketing management curriculum. Here are the responses - if you are putting together a job description or person specification for any digital marketing role these a worth a look! The principles of customer journey and sales funnel, and then how the different m...

Influencer marketing and Facebook pixel sharing: undercover advertising?

We spied an interesting example of Facebook ads targeting recently which led us on a reverse-engineering investigation of a marketing funnel with a difference. We had been on the HelloFresh website doing a little research for a client and got hit with a number of retargeting ads on Facebook as a result. These two were pretty standard: And sure enough, both were revealed as retargeting ads: (Note: if you don't know how to discover why you are being targeted on FB simply right cl...

Digital PR on a budget: How to get awesome press links for SMEs

Corinne Card, co-founder of Full Story Media and Coverage Class, gave a brilliant presentation at April's BrightonSEO which is totally on-topic for so many of The Digiterati's clients and subscribers. We've used a number of this tools and techniques ourselves and ended up with mainstream news and even TV coverage as a result! Here's her guest blog post on the topic of her talk and a video of the talk itself: If you want to get awesome press and links for your company, and you don...

Marie’s interview on current affairs show ITV Tonight: Facebook data and ads targeting special

Marie Page on ITV Tonight with Adam Shaw
I've just come back from being interviewed by journalist Adam Shaw for ITV's current affairs programme Tonight. It airs on 3rd May. Getting the 'Zuckerberg-before-Congress' treatment from a significantly better informed interviewer than a cavern of crumbling Senators was only slightly less terrifying while I defended Facebook's use of data in enabling small companies to efficiently target people that may genuinely be interested in their services. In true journo fashion Adam continually re...

[Opinion] Wetherspoon deletes all social media

wetherspoons quits social media
“I can’t wait for the next Facebook post from Wetherspoon” thought nobody. Ever. Has the pub chain become the first to admit that the Social Media Emperor wears no clothes? Businesses typically race into social media thinking it’s a form of free advertising without understanding the platform dynamics and the true purpose and value of social, either to themselves or the billions of people using it. For Facebook users (i.e normal people) the value is to connect with people. People use socia...

Harnessing the Power of Facebook Groups: BrightonSEO Talk

Marie Page's conference talk at BrightonSEO Transcript for the video and BrightonSEO conference talk:  Over a year ago the media started reporting on a phenomenon called Context Collapse. Facebook was apparently terrified because despite spending increasing amounts of time on the platform people were sharing less and less intimate information about themselves. We’ve since seen a slew of new features such as “On This Day” that encourage people to share updates. [Tweet "#BrightonSEO c...

Harnessing the Power of Facebook Groups Part 2

BrightonSEO Facebook Groups Bonus Content
The bit of the talk that didn't make the cut for BrightonSEO Most BrightonSEO talks are just 20 minutes long. It's tough cramming everything into a topic in that time. So inevitably I ended up culling a lot of my slide deck. This video and blog post covers the bits that got edited out. Still super useful for anyone about to launch or thinking about launching a Facebook Group. If you missed Part One you can find it here. Blog post variant of a transcript for the Part 2 video below: Group ...

Why NFO is the new SEO: Facebook’s News Feed Algorithm Explained

How Facebook’s News Feed works (and what you need to do about it) With recent announcements about updates to Facebook’s News Feed Algorithm widely hitting mainstream media, a greater interest in this ever-evolving secret ranking system has emerged. And with Facebook's daily active user number dwarfing those of any other platform, News Feed Optimization (NFO) has become the new SEO, at least where social media is concerned. The values governing Facebook’s News Feed have historically been t...