The latest developments in digital marketing. The UK’s leading digital experts bring you up to date and share best practice.

8 Reasons Why Your Facebook Ads Don’t Convert.

Targeting the wrong people
So many small business social media marketers are massively disappointed in Facebook.Disappointed because they can’t reach more than a tiny percentage of their fans without paying for boosts.Disappointed because when they finally relent and try some advertising their ad campaigns never seem to convert in the numbers they were hoping for.Why might this be?With so much of our news feed featuring ads might it be that many people are simply ad blind now unless they come across some s...
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Digiterati INSIDERS: for marketers wanting the INSIDE track.

Digiterati Inside Track Facebook Group
Digiterati INSIDE Track Facebook Group Our Facebook Group (Digiterati INSIDE Track) is one of the most valuable things we bring to the digital marketing community.It's a vibrant place full of insight, advice and support; full of marketing specialists, entrepreneurs, business owners, consultants and freelancers. It's the most incredible support network and we have a lot of people who would like to have access that to date we've closed our doors to.The Group is a great place to ask...
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Can Facebook Pages join Facebook Groups?.

Can-Facebook-Pages-join-Facebook-Groups
I wrote an article earlier this year about how to post as a Facebook Page in your Facebook Group and have been inundated with questions since from people confused as to how you join a Facebook Group as a Page.https://thedigiterati.com/link-facebook-group-to-page/Now what people have failed to figure out is that the functionality I was explaining was (and remains for most) only possible when you admin both the Page and the Group.It's not been helped by rumours that Facebook has opened...
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How to create a Facebook Instant Experience Ad (previously known as Canvas Ads).

Creating an Instant Experience (Canvas) ad
I love that despite the proliferation of Facebook and Facebook ads in our lives there are still little Cinderella techniques that fall below the radar for most Pages and Advertisers but are pure gold for those admins who can be bothered to do the work.Innovative techniques tend to do well to bypass ad blindness and the incessant thumb scroll. You also find that new or unusual techniques are favoured by the Facebook News Feed and Ad algorithms.Canvas (or as they are now known 'Instant Exp...
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Is it best to boost a post on Facebook, promote a post or create an ad?.

Which-is-best-facebook-post-boost-promoted-post-or-ad
Boosted post vs Promoted post vs Facebook ad: which is best? The choice of boosting an organic post from the Page or alternatively going into Ads Manager and creating as a promoted post (or indeed creating an entirely separate ad) is a hot topic of debate amongst Page admins.It's an increasingly important question in an era of what is effectively 'pay-to-play' on Facebook. Without the boost the likelihood of even 10% of your fans seeing the post is pretty low.On the one hand it is sup...
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What is the difference between a boosted post, a promoted post and a Facebook ad?.

Difference between facebook ad, promoted post and boosted post
Nowadays you have to pay to get your Facebook content seen by more than a tiny handful of your fans. A Locowise study found that 40% of Page post visibility was paid rather than organic and that figure is on the rise.Page Admins generally resort to the Boost button to increase the reach of their content but there are two other methods of creating an ad using an existing post or web page and this article examines how to create each of those and the differences between them.We'll look at t...
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How not to £@%!-up on social media!.

How-not-to-£@-up-on-social-media-cover
I've had a fun few weeks recently putting together a Digiterati Academy course and a masterclass comprised of social media #fails alongside guidance for social media policy development and staff training. There are a few screen grabs shared below.The internet is awash with examples of corporate PR fails including the likes of Habitat, McDonalds, Qantas, Nokia, Ryanair, the NYPD and Home Depot but it was trickier to track down personal social media mishaps that went on to affect the individua...
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Tips and case studies on website traffic generation.

website traffic generation ideas
I was contacted this week to contribute to an article on ways to drive website traffic. I love these crowd sourced articles (great for traffic generation in their own right of course) and am always happy to contribute but inevitably how ever much each contributor prepares it gets edited down to a soundbite or two so I thought I'd write up a full extended version of my replies with case study examples from The Digiterati. I've kept to organic methods rather than delving into the world...
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