How not to £@%!-up on social media!

How-not-to-£@-up-on-social-media-cover
I've had a fun few weeks recently putting together a Digiterati Academy course and a masterclass comprised of social media #fails alongside guidance for social media policy development and staff training. There are a few screen grabs shared below. The internet is awash with examples of corporate PR fails including the likes of Habitat, McDonalds, Qantas, Nokia, Ryanair, the NYPD and Home Depot but it was trickier to track down personal social media mishaps that went on to affect the individua...
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Tips and case studies on website traffic generation

website traffic generation ideas
I was contacted this week to contribute to an article on ways to drive website traffic. I love these crowd sourced articles (great for traffic generation in their own right of course) and am always happy to contribute but inevitably how ever much each contributor prepares it gets edited down to a soundbite or two so I thought I'd write up a full extended version of my replies with case study examples from The Digiterati. I've kept to organic methods rather than delving into the world...
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Unlocking the Instagram algorithm

The Instagram Newsfeed Algorithm
Instagram joined the social media providers that are signed-up members of Team Algo a while ago now and whilst we all claim to hate the interference with a time-sequenced, chronological news feed, all the indications are that the algorithm delivers results that are beneficial to users. [Tweet "Since Instagram introduced its algorithm over a chronological feed user time on the app has risen"] Before the introduction of Instagram's algorithm, users were spending around 21 minutes per day in ...
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Employer and job title targeting is back for Facebook ads

Facebook ad targeting by job title employer
The withdrawal last year of a number of key audience targeting options was hugely frustrating for many Facebook advertisers. We know of client companies that cancelled their Facebook ads altogether and some even jumped ship to LinkedIn. The good news is that Facebook has quietly bowed to pressure and reinstated them as options. We at The Digiterati did some AB testing for one client a year or so ago splitting a duplicate B2B campaign targeting by job titles and employers between Facebook a...
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Are you ready to meet the press?

Preparing to meet the press
Many entrepreneurs are apprehensive about meeting and talking to the press, says business journalist and media trainer Jon Card who writes this guest article for us. 5 media interview lessons for business owners An interview with a journalist and the resulting press coverage can be a worry for business leaders. This is understandable as the British media has a fearsome reputation. Furthermore, most interviews you see or hear are carried out by broadcasters. But the interview techniques employe...
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Is it best to boost a post on Facebook, promote a post or create an ad?

Which-is-best-facebook-post-boost-promoted-post-or-ad
Boosted post vs Promoted post vs Facebook ad: which is best? The choice of boosting an organic post from the Page or alternatively going into Ads Manager and creating as a promoted post (or indeed creating an entirely separate ad) is a hot topic of debate amongst Page admins. It's an increasingly important question in an era of what is effectively 'pay-to-play' on Facebook. Without the boost the likelihood of even 10% of your fans seeing the post is pretty low. On the one hand it is sup...
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What is the difference between a boosted post, a promoted post and a Facebook ad?

Difference between facebook ad, promoted post and boosted post
Nowadays you have to pay to get your Facebook content seen by more than a tiny handful of your fans. A Locowise study found that 40% of Page post visibility was paid rather than organic and that figure is on the rise. Page Admins generally resort to the Boost button to increase the reach of their content but there are two other methods of creating an ad using an existing post or web page and this article examines how to create each of those and the differences between them. We'll look at t...
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16 must-haves for any digital marketer

graduate digital marketing skills
We had a fascinating thread in our Team Digiterati Facebook Group recently when principal lecturer and course leader (Sarah Williams) from the University of Wolverhampton asked for some professional input on developing a new marketing management curriculum. Here are the responses - if you are putting together a job description or person specification for any digital marketing role these a worth a look! The principles of customer journey and sales funnel, and then how the different m...
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