The latest developments in digital marketing. The UK’s leading digital experts bring you up to date and share best practice.

Facebook Ad Campaign Structure.

We have just added a new module to our Zero to Hero with Facebook Ads course in the Digiterati Academy.Whilst the course isn't that old, of course things change all the time on Facebook so we regularly issue updates on all our key courses. What happens where in Facebook Ads Manager Ads Manager has seen a considerable visual upgrade and gets ever more complex. We've therefore created a visualisation of the Ad Campaign structure so that advertisers can easily see what is done at what level. ...

BrightonSEO talk: How to get Facebook Groups Working for Your Business.

Marie Page at BrightonSEO 2019 This is a pre-recorded video of the talk I gave at BrightonSEO. How to get Facebook Groups working for your business Facebook is a bit rubbish nowadays isn’t it? All those privacy scandals. A news feed full of ads no one wants to see. And it’s seen as a bit crap both for users and for businesses.Organic reach is falling. Average reach is currently around 7% but some Pages see it much lower than that.Engagement is also falling. The median...

Case study: SEO for a website that was virtually invisible on Google.

I am increasingly working with clients nowadays that chime with causes and activities I personally love to do. So we have a lot of vegan clients and are delighted to work with Portuguese yoga retreat Vale de Moses (VdM) to improve their website, and in particular it's performance in Google search where it had previously been virtually invisible. Non tech savvy clients and the importance of incognito search Vale de Moses had an ancient site that ticked lots of SEO red flags - it was not mobile ...

How to set up appointments on your Facebook Page.

Facebook has introduced a new feature which enables you to accept appointments via your Page without the use of a third party app.It is something that we at The Digiterati have done for a while via our Wordpress site where people can book in an hour of our time for a quick phone or video consult. Apps such as. Acuity Scheduling, 10to8 or Vcita serve this market and there are several others designed more specifically to the gym, spa or salon markets.You may have seen a prompt suggesting t...

Social media content idea: WordSmith Cards.

Originally designed as a cure for writer's block, WordSmith (or Hemingway) Cards are a great tool to help you devise content for blog posts, newsletter content and even social media questions.I came across them (inevitably) via a Facebook ad (you can watch the video here) and it struck me that they could be a useful tool for social media managers desperately trying to think of new engaging questions they could ask of their Facebook Group fans or Page followers.The WordSsmith Deck include...

Facebook for small businesses in 2019: a Q&A.

I was recently interviewed by Telegraph Business journalist Jon Card for an article he was writing on how small businesses should use social media in 2019.Jon also interviewed serial entrepreneur and all round social media guru Gary Vaynerchuk. I felt very honoured to be quoted in such illustrious company.Inevitably a lot of the content I prepared wasn't used in the Telegraph's article so I thought I would share it here instead. Would love to know your thoughts in the comments below....

Building brand impact using content in 5 easy steps.

building content in 5 steps
Content marketing can help you to build your brand whatever your size or industry. In addition to improving your reputation and strengthening your brand positioning, great content can also initiate new client conversations, improve your customer engagement and reinforce purchase decisions. Key to success is crystallising your message   Just this week Cambridge professor, Dr Victoria Bateman exposed herself on the BBC Today programme in order to ‘condense all her words down to a one p...

How to invite people who like your post to like you Page EN MASSE!.

I've posted before about a little trick whereby you can manually invite people who have liked your Page's Facebook posts to then like the Page.This manual method is explained in the video at the bottom of the article.But for a post with hundreds of likes that is an awful lot of scrolling and clicking. That's a nice problem to have because the post has clearly gone viral but it does take ages to action.Instead there is a little javascript hack you can use in Chrome which will do this ...