The latest developments in digital marketing. The UK’s leading digital experts bring you up to date and share best practice.

How to set up appointments on your Facebook Page.

Facebook has introduced a new feature which enables you to accept appointments via your Page without the use of a third party app.It is something that we at The Digiterati have done for a while via our Wordpress site where people can book in an hour of our time for a quick phone or video consult. Apps such as. Acuity Scheduling, 10to8 or Vcita serve this market and there are several others designed more specifically to the gym, spa or salon markets.You may have seen a prompt suggesting t...
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Social media content idea: WordSmith Cards.

WordSmith-Hemingway-Card-Deck
Originally designed as a cure for writer's block, WordSmith (or Hemingway) Cards are a great tool to help you devise content for blog posts, newsletter content and even social media questions.I came across them (inevitably) via a Facebook ad (you can watch the video here) and it struck me that they could be a useful tool for social media managers desperately trying to think of new engaging questions they could ask of their Facebook Group fans or Page followers.The WordSsmith Deck include...
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Facebook for small businesses in 2019: a Q&A.

I was recently interviewed by Telegraph Business journalist Jon Card for an article he was writing on how small businesses should use social media in 2019.Jon also interviewed serial entrepreneur and all round social media guru Gary Vaynerchuk. I felt very honoured to be quoted in such illustrious company.Inevitably a lot of the content I prepared wasn't used in the Telegraph's article so I thought I would share it here instead. Would love to know your thoughts in the comments below....
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Building brand impact using content in 5 easy steps.

building content in 5 steps
Content marketing can help you to build your brand whatever your size or industry. In addition to improving your reputation and strengthening your brand positioning, great content can also initiate new client conversations, improve your customer engagement and reinforce purchase decisions. Key to success is crystallising your message   Just this week Cambridge professor, Dr Victoria Bateman exposed herself on the BBC Today programme in order to ‘condense all her words down to a one p...
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How to invite people who like your post to like you Page EN MASSE!.

Javascript-facebook-invite-likes-fan-page
I've posted before about a little trick whereby you can manually invite people who have liked your Page's Facebook posts to then like the Page.This manual method is explained in the video at the bottom of the article.But for a post with hundreds of likes that is an awful lot of scrolling and clicking. That's a nice problem to have because the post has clearly gone viral but it does take ages to action.Instead there is a little javascript hack you can use in Chrome which will do this ...
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8 Reasons Why Your Facebook Ads Don’t Convert.

Targeting the wrong people
So many small business social media marketers are massively disappointed in Facebook.Disappointed because they can’t reach more than a tiny percentage of their fans without paying for boosts.Disappointed because when they finally relent and try some advertising their ad campaigns never seem to convert in the numbers they were hoping for.Why might this be?With so much of our news feed featuring ads might it be that many people are simply ad blind now unless they come across some s...
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Digiterati INSIDERS: for marketers wanting the INSIDE track.

Digiterati Inside Track Facebook Group
Digiterati INSIDE Track Facebook Group Our Facebook Group (Digiterati INSIDE Track) is one of the most valuable things we bring to the digital marketing community.It's a vibrant place full of insight, advice and support; full of marketing specialists, entrepreneurs, business owners, consultants and freelancers. It's the most incredible support network and we have a lot of people who would like to have access that to date we've closed our doors to.The Group is a great place to ask...
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Can Facebook Pages join Facebook Groups?.

Can-Facebook-Pages-join-Facebook-Groups
I wrote an article earlier this year about how to post as a Facebook Page in your Facebook Group and have been inundated with questions since from people confused as to how you join a Facebook Group as a Page.https://thedigiterati.com/link-facebook-group-to-page/Now what people have failed to figure out is that the functionality I was explaining was (and remains for most) only possible when you admin both the Page and the Group.It's not been helped by rumours that Facebook has opened...
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