[New feature] Using the New Inbox on your Facebook Page: the Universal Inbox is here!

Facebook-Page-Group-Instagram-Inbox
Another great new feature for Facebook Page Admins. We can now use the Facebook Page 'New Inbox' to manage messages, Page comments, comments on Page posts shared to your Group and even Instagram! Carlton explains all in the video below: As usual, if you'd prefer to skim through some screen shots and instructions here's how it all works: First of all you need to have linked a Facebook Group with your Page. We show you how to do that here. Go to your Page and click "Inbox" in the top n...
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[Breaking] How to post as a Facebook Page in your Group PLUS how to link a Facebook Group to a Page

We were super excited to find a host of new Facebook Page and Group functionality today. We've given it the full Digiterati test and created a couple of helpful videos to walk you through how it all works. First: How to link a Facebook Group to a Page Many of us Page Admins run Groups that are massively more engaged and exciting than their (associated) Pages but until now it's not been possible (other than with a Pinned Post) to communicate that association to fans and visitors. You can...
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Facebook Group Member Request Settings: Facebook beta testing feature for admins to vet prospective members by asking questions

Member Request Settings for Facebook Groups We stumbled over a great new feature for Groups recently that anyone who administers a large Group will be delighted to see. Most Groups tend to be Closed meaning that prospective members have to apply to join. For large Groups that attract multiple applications a day sorting and vetting these applications can be an onerous task? Why not just let everyone join your Facebook Group? Because a good number of those people attracted to your Group are ...
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Do your emojis actually end up looking the way you intend them to?

Do Emojis all look the same on different devices
According to an Experian report, 56% of brands using emojis in their emails enjoyed higher open rates. Done right, emojis can help make your email stand out in a crowded inbox, communicate your witty brand creativity, relevancy to the young folk and show how hugely on trend you are. (No sarcasm in that sentence at all of course.) But thanks to inconsistent support across email clients and operating systems, not all of your subscribers will either see emojis in their inbox, or they may well...
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Our biggest course to date is now live (and it’s not about Facebook!)

Funnel Marketing Course
Online funnel marketing course Carlton and I have spent the last few months immersed in a technique that we are calling online funnel marketing. The concept of funnels or customer ladders won't be new to many marketers, but the online funnel does have a well established, and effective prescriptive pattern. We've been researching best practice examples, reading the textbooks, watching the webinars and experimenting with a few funnels of our own in order to bring you the definitive course...
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Facebook Events: the Cinderella content type that’s more glass slipper than pumpkin

Facebook Events
Along with Facebook Offers, Events are one of those under utilised content types. And with Facebook's recent announcement of a new standalone Events app, Events are likely to get a big boost in the algorithm. We know that with the roll out of every new major feature (Check-ins, Facebook Live etc etc) for at least a limited time, that content type gets way more organic reach. So maybe it's time to start re-evaluating how your business uses events. It's not just about parties and nights out! I...
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Facebook’s new Post Options: What you need to know

Facebook Post Options
Last weekend Facebook rolled out a tweak to the way that posts can be created on Pages. Called "Post Options", the tweak offers users a helpful wizard in creating nine different post types that double up as post objectives with many integrating Facebook's highly effective calls to action: Share a photo or video Get sales Advertise your business Get phone calls Get messages Create an event Create an offer Write a note Get people to view a product Whilst none of...
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Setting up shop and services sections in your Facebook Page

Setting up a shop on Facebook
We predict that 2017 will finally be the year that f-commerce comes of age. Whilst Facebook shops selling direct from Facebook Pages are currently only available in the US, Pages in other countries, including the UK, have the ability to set up a shop “section” on their Facebook Pages which neatly showcase a catalogue of products and enable users to click through to buy on their existing ecommerce sites. With the roll out of Facebook's new Page structure in recent days, Admins are starting ...
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