The latest developments in digital marketing. The UK’s leading digital experts bring you up to date and share best practice.

Updated 30 April 2020: Which video conferencing or live streaming platform to choose?.

Video conferencing platform options
Updated 30th April 2020: added details of Facebook Messenger Rooms and updated Google Meet which is now free to use until September 2020. It seems like most of the world had a rapid deep dive into the complexities of video conferencing in recent weeks. There is a huge amount of choice out there and the typical work-from-home person is often jumping in and out of a plethora of platform choices each day. Whilst Zoom's stock price has exploded it has also suffered criticisms over security as...

Free Webinar: Moving your activity classes online #StayInWorkOut.

In the past week personal trainers, yoga and Pilates teachers, football coaches, karate classes and even after school maths teachers have faced the choice of transferring classes online or losing vital income. And it is not just the training providers who are suffering, for many participants, activity classes can be a highlight of the week - essential for both physical and mental health. For many activity providers the experience has resulted in a huge shift in focus, decision-taking and s...

How to move face-to-face classes online.

With the Coronavirus crisis many local teaching businesses such as yoga, Pilates and even after-school maths tuition are facing dwindling student numbers and the threat of closure. This week we have been working with lots of local teachers even those who run local choirs to help them keep their classes and rehearsals running. Business models that rely on face-to-face interaction with customers are most at risk. Up and down the country offices are closing and asking staff to work from home ...

Facebook Ad Campaign Structure.

We have just added a new module to our Zero to Hero with Facebook Ads course in the Digiterati Academy. Whilst the course isn't that old, of course things change all the time on Facebook so we regularly issue updates on all our key courses. What happens where in Facebook Ads Manager Ads Manager has seen a considerable visual upgrade and gets ever more complex. We've therefore created a visualisation of the Ad Campaign structure so that advertisers can easily see what is done at what level. ...

BrightonSEO talk: How to get Facebook Groups Working for Your Business.

Marie Page at BrightonSEO 2019 This is a pre-recorded video of the talk I gave at BrightonSEO. How to get Facebook Groups working for your business   Facebook is a bit rubbish nowadays isn’t it? All those privacy scandals. A news feed full of ads no one wants to see. And it’s seen as a bit crap both for users and for businesses. Organic reach is falling. Average reach is currently around 7% but some Pages see it much lower than that. Engagement is also falling. The median...

Case study: SEO for a website that was virtually invisible on Google.

I am increasingly working with clients nowadays that chime with causes and activities I personally love to do. So we have a lot of vegan clients and are delighted to work with Portuguese yoga retreat Vale de Moses (VdM) to improve their website, and in particular it's performance in Google search where it had previously been virtually invisible. Non tech savvy clients and the importance of incognito search Vale de Moses had an ancient site that ticked lots of SEO red flags - it was not mobile ...

How to set up appointments on your Facebook Page.

Facebook has introduced a new feature which enables you to accept appointments via your Page without the use of a third party app. It is something that we at The Digiterati have done for a while via our Wordpress site where people can book in an hour of our time for a quick phone or video consult. Apps such as. Acuity Scheduling, 10to8 or Vcita serve this market and there are several others designed more specifically to the gym, spa or salon markets. You may have seen a prompt suggesting t...

Social media content idea: WordSmith Cards.

Originally designed as a cure for writer's block, WordSmith (or Hemingway) Cards are a great tool to help you devise content for blog posts, newsletter content and even social media questions. I came across them (inevitably) via a Facebook ad (you can watch the video here) and it struck me that they could be a useful tool for social media managers desperately trying to think of new engaging questions they could ask of their Facebook Group fans or Page followers. The WordSsmith Deck include...