We have two upcoming evening Facebook marketing masterclasses. These will include a round-up of the most significant changes to Facebook in recent months and what you need to do to make the most of them. Topics will include:
- Recent changes to Pages and posts including calls to action, post end dates and new targeting options
- New developments in the Edgerank algorithm: exactly why your reach is so poor nowadays and what you can do about it
- “Publishing Tools” for admins including how to search your archive posts plus scheduling options for planning content
- Getting competitions right: most brands fail dismally
- The very latest on harnessing the power of video include Facebook’s new Live Video tool
Marie will also share some of her Facebook tricks and techniques including:
- Best practice for incorporating images with link posts
- Getting your home Page image working optimally on desktop and mobile
- A cover image data capture trick
- A little known way of getting new fans without spending a penny on ads
Portsmouth Business School
5.30pm, 16 March
Marie will be sharing the stage with two PhD researchers specialising in social media and e-learning in relation to SMEs.
This event is part of the University’s Hot Topics series and is designed for local businesses to help support and develop their marketing. You are welcome to join even if you work outside the Portsmouth area.
Book your free ticket here.
SFL Group, Woodley, Reading
7.30pm, 23 March
During this session Marie will additionally provide an overview of Facebook advertising. She’ll look at the wealth of targeting opportunities as well as explore the variety of ad options available.
There will also be ample time for Q&A and we expect a diverse variety of organisations to be represented.
Book your free ticket here.
Looking for something more advanced or bespoke?
Get in touch for an in-company Facebook or Social Media training day with content geared towards your industry sector.
Includes a comprehensive audit of your organisation’s use of social media with hands-on advice for improvements.