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Can Facebook Pages join Facebook Groups?.
I wrote an article earlier this year about how to post as a Facebook Page in your Facebook Group and have been inundated with questions since from people confused as to how you join a Facebook Group as a Page. https://thedigiterati.com/link-facebook-group-to-page/ Now what people have failed to figure out is that the functionality I was explaining was (and remains for most) only possible when you admin both the Page and the Group. It's not been helped by rumours that Facebook has opened...More
How not to £@%!-up on social media!.
I've had a fun few weeks recently putting together a Digiterati Academy course and a masterclass comprised of social media #fails alongside guidance for social media policy development and staff training. There are a few screen grabs shared below. The internet is awash with examples of corporate PR fails including the likes of Habitat, McDonalds, Qantas, Nokia, Ryanair, the NYPD and Home Depot but it was trickier to track down personal social media mishaps that went on to affect the individua...More
Employer and job title targeting is back for Facebook ads.
The withdrawal last year of a number of key audience targeting options was hugely frustrating for many Facebook advertisers. We know of client companies that cancelled their Facebook ads altogether and some even jumped ship to LinkedIn. The good news is that Facebook has quietly bowed to pressure and reinstated them as options. We at The Digiterati did some AB testing for one client a year or so ago splitting a duplicate B2B campaign targeting by job titles and employers between Facebook a...More
How to Drive Traffic With Your Facebook Cover Photo.
This article was originally commissioned and published by Social Media Examiner. You can read their edited version of the article in the link (it's had over 3,000 shares!) but below is the original unedited version. Using your Facebook cover photo as a data capture tool As a Facebook Page admin how often do you change your Page cover photo? And more importantly, is your cover photo earning its keep? In this article you will find some examples of organizations making their Facebook cover ...More
Facebook has jumped the shark.
Prediction: Facebook's engagement metrics slipped in Q4 2017 In little more than 24 hours my bold (foolish?!) prediction is either going to be proved right, or I'm going to look a right cock. Let me explain why this is a watershed moment for Facebook and digital marketers either way... Facebook is under the cosh. Big time. It cannot be disputed that poor Facebook is on a bit of a downer at the moment. In the past 12 months or so it's been through the mill... Fake news s...More
Facebook Page cover photo data capture hack.
Looking for a way of collecting email addresses for Facebook fans without using lead gen ads? You can use your Facebook Page cover photo as a data capture device. But I didn't realise Facebook cover photos were clickable? All photos on Facebook are clickable and when clicked users get to see whatever text information (and clickable links) you like about the picture. So create your irresistible offer (you know - the thing you will give away as a thank you for the email address) and create...More
12 tips for local optimisation on Facebook.
I was asked recently to guest in the Location Station podcast. I love doing these guest interviews and always try to tailor what I present to the interests of the subscribers. So rather than simply talk about the Facebook algorithm (the topic I'd been asked to wax lyrical on) I decided to give some serious thought to local optimisation (because that's what Location Station is all about). Facebook's search engine is far from perfect. It needs all the help it can get. And users need rapid wa...More