Cracking Facebook’s News Feed Algorithm: a New Definition of Edgerank

Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches your News Feed. Some studies put this percentage (known as “reach”) at as little as 2%. Even the most optimistic of studies suggest that little over 11% of a Page’s fans will see its content. This is due to the existence of a filtering mechanism Facebook uses that employs a complex algorithm. Witho...

[New!] In-depth fan data on your Facebook Page + FaceBug fix!

People and Other Pages Facebook fan info
Drilling down for info on individual fans of your Facebook Page has always been very limited. As part of Facebook's new Page layout a bunch of new tools are emerging and the "People and Other Pages" data is awesome. Found (bizarrely as it would logically fit better in Insights) under the Settings tab, you can see a list of the people (and Pages) that like you Page, together with their profile pictures and the date they became a fan. I can see that this might be useful if you were going to awa...

New Facebook Page design: How to re-order the left and right hand columns

Manage Sections on Facebook Page Right Column
How to move the sections on your Facebook Page's left and right hand columns Facebook's new Page design may well have left your Page displaying some elements less prominently than you would like. The right hand column in particular can leave users scrolling for an eternity until they find the content they are looking for. Some of the sections in the left and right hand columns can be moved around.  In the left hand column scroll to the "Manage Tabs" option: You'll then get the change ...

How to share visitor (Facebook fan) posts to your timeline

Share visitor posts on Facebook timeline
With the recent introduction of new look Facebook Pages a few basic functions have apparently disappeared undergone a tweak. Most Pages allow their fans to post publicly on their timelines and these posts surface in the, now left hand column, "Visitor Posts". That column is now very hidden and requires a lot of scrolling down the Page to see it so visibility for the fan is going to be pretty low (it's one of the many reasons that brand that value original fan content prefer Groups where membe...

Taking the Pulse Show – episode 8

360 photos, the new content hack...Facebook's 20% ad text rule...Microsoft's plans for LinkedIn....the magically disappearing (and reappearing) Like trick that teaches us a valuable lesson...PLUS Carlton has a word with Gary Vaynerchuk. The 10 most important things you need to know this week from the world of digital and social marketing. Taking the Pulse is your weekly live show examining the breaking digital and social media marketing news of the week along with our own unique insight and ad...

New Facebook feature: Notify a friend

The eagle eyed Carlton spotted a new Facebook feature today. If you look carefully in the post below you'll see a little loud speaker icon and the suggestion to "Notify a few friends about this post": Here's the sequence of what happens when you click "Get Started": Of course he decided to test it out with me so sent off the notification: He's then told that I will get a notification: And I duly received a little pop up about the post (which I managed not to screen grab!)...

Facebook videos under 30 seconds loop continuously

All Facebook videos that are shorter than 30 seconds long now loop continuously, according to a pre-announcement emailed to Facebook Marketing Partners on 23rd May, tweeted by Nic Sharma: ???? .@facebook is going to start looping all videos under 30 seconds and allow advertisers to place CTA buttons alongside the video ???? — Nik Sharma (@mrsharma) May 23, 2016 @MosheIsaacian @facebook Facebook Marketing Partner email update — Nik Sharma (@mrsharma) May 24, 2016 I can confirm th...

The right and wrong way to use Facebook carousel ads [Video]

Facebook Carousel Ads
We see so many brands using this great little ads tool all wrong. Learn how to do it well with this quick video lesson. Plenty to pick up here for using the carousel tool at it's best for organic updates too. This is just as relevant for the organic use of the carousel tool. Here's an example of an organic update I created for Musicademy. Note that each photo has different text associated with it.