How to calculate the reach of your Facebook GROUP!

How to measure the Reach of a Facebook Group
I've been recommending that organisations shift focus away from Facebook Pages to Groups for a while. Groups have significantly better organic reach and are way better for engagement. However, I've never really been able to back up the claim about reach because despite Insights for Facebook Groups now being available, that data doesn't actually show reach figures. Perhaps Facebook doesn't want this figure widely publicised? You can get a slew of information on member numbers and masses on ...
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12 tips for local optimisation on Facebook

Local-optimisation-for-Facebook-Pages
I was asked recently to guest in the Location Station podcast. I love doing these guest interviews and always try to tailor what I present to the interests of the subscribers. So rather than simply talk about the Facebook algorithm (the topic I'd been asked to wax lyrical on) I decided to give some serious thought to local optimisation (because that's what Location Station is all about). Facebook's search engine is far from perfect. It needs all the help it can get. And users need rapid wa...
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[New feature] Using the New Inbox on your Facebook Page: the Universal Inbox is here!

Facebook-Page-Group-Instagram-Inbox
Another great new feature for Facebook Page Admins. We can now use the Facebook Page 'New Inbox' to manage messages, Page comments, comments on Page posts shared to your Group and even Instagram! Carlton explains all in the video below: As usual, if you'd prefer to skim through some screen shots and instructions here's how it all works: First of all you need to have linked a Facebook Group with your Page. We show you how to do that here. Go to your Page and click "Inbox" in the top n...
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How to post as a Facebook Page in your Group PLUS how to link a Facebook Group to a Page

We were super excited to find a host of new Facebook Page and Group functionality today. We've given it the full Digiterati test and created a couple of helpful videos to walk you through how it all works. First: How to link a Facebook Group to a Page Many of us Page Admins run Groups that are massively more engaged and exciting than their (associated) Pages but until now it's not been possible (other than with a Pinned Post) to communicate that association to fans and visitors. You can...
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Facebook’s Page layout has changed again!

Facebook new Page layout
Facebook has rolled out some exciting new changes to Page layout. Introducing templates with default Tabs, it is now easier for Pages to choose which Tabs are displayed. Seven template options, including options for Professional Services, Venues and Shopping, include variants of the following Tabs: Home Posts Videos Photos About Likes Events Shop Services Pages can add in Tabs to suit their needs and turn off those that are not required. The recently intr...
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Cracking Facebook’s News Feed Algorithm: a New Definition of Edgerank

Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches your News Feed. Some studies put this percentage (known as “reach”) at as little as 2%. Even the most optimistic of studies suggest that little over 11% of a Page’s fans will see its content. This is due to the existence of a filtering mechanism Facebook uses that employs a complex algorithm. Witho...
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[New!] In-depth fan data on your Facebook Page + FaceBug fix!

People and Other Pages Facebook fan info
Drilling down for info on individual fans of your Facebook Page has always been very limited. As part of Facebook's new Page layout a bunch of new tools are emerging and the "People and Other Pages" data is awesome. Found (bizarrely as it would logically fit better in Insights) under the Settings tab, you can see a list of the people (and Pages) that like you Page, together with their profile pictures and the date they became a fan. I can see that this might be useful if you were going to awa...
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New Facebook Page design: How to re-order the left and right hand columns

Manage Sections on Facebook Page Right Column
How to move the sections on your Facebook Page's left and right hand columns Facebook's new Page design may well have left your Page displaying some elements less prominently than you would like. The right hand column in particular can leave users scrolling for an eternity until they find the content they are looking for. Some of the sections in the left and right hand columns can be moved around.  In the left hand column scroll to the "Manage Tabs" option: You'll then get the change ...
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