Facebook News Feed Optimization (NFO)

Facebook News Feed Optimization
News Feed Optimization - the art of optimizing your Facebook content for the News Feed algorithm Unless you strike it lucky with a truly viral post only a tiny percentage of your Facebook Page's fans or followers see the content your Page churns out. This is due in part to sheer quantity of information vying for a place in the News Feed and also the filtering role that Facebook’s News Feed algorithm plays. Utilising over 100,000 signals in deciding what to surface in News Feed, each pie...
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[Case Study] Why one Page got hit really hard by Facebook Zero

The fallout from Facebook Zero has been very varied between Pages. Some are reporting little difference, and some, like the Page we are going to feature here, are experiencing  huge drops in reach. We were contacted a few days after the Facebook announcement of 11 January by Alexandre Cortez. Alexandre had grown a huge Page (I Love Pot) on the topic of recreational cannabis use (which of course is legal in some countries and on many others there is pressure to relax legislation) over a f...
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Facebook has jumped the shark

  Prediction: Facebook's engagement metrics slipped in Q4 2017 In little more than 24 hours my bold (foolish?!) prediction is either going to be proved right, or I'm going to look a right cock. Let me explain why this is a watershed moment for Facebook and digital marketers either way... Facebook is under the cosh. Big time. It cannot be disputed that poor Facebook is on a bit of a downer at the moment. In the past 12 months or so it's been through the mill... Fake news s...
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Facebook Zero: How have our recommendations for Pages changed?

Facebook Zero
I'm writing this a few days after what has become known as Facebook Zero. The day that Facebook appeared to suggest we might be looking at a future of zero organic reach for Pages. I've read through reams of recommendations from experts and been inundated with ads on my News Feed from gurus offering the solution to fix the problem of Facebook Zero. And it all got me thinking about how my own recommendations when I'm training clients might change. What I'm now recommending to clients in...
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Facebook Page cover photo data capture hack

Facebook Cover Photo Email address data capture
Looking for a way of collecting email addresses for Facebook fans without using lead gen ads? You can use your Facebook Page cover photo as a data capture device. But I didn't realise Facebook cover photos were clickable? All photos on Facebook are clickable and when clicked users get to see whatever text information (and clickable links) you like about the picture. So create your irresistible offer (you know - the thing you will give away as a thank you for the email address) and create...
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How to calculate the reach of your Facebook GROUP!

How to measure the Reach of a Facebook Group
I've been recommending that organisations shift focus away from Facebook Pages to Groups for a while. Groups have significantly better organic reach and are way better for engagement. However, I've never really been able to back up the claim about reach because despite Insights for Facebook Groups now being available, that data doesn't actually show reach figures. Perhaps Facebook doesn't want this figure widely publicised? You can get a slew of information on member numbers and masses on ...
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12 tips for local optimisation on Facebook

Local-optimisation-for-Facebook-Pages
I was asked recently to guest in the Location Station podcast. I love doing these guest interviews and always try to tailor what I present to the interests of the subscribers. So rather than simply talk about the Facebook algorithm (the topic I'd been asked to wax lyrical on) I decided to give some serious thought to local optimisation (because that's what Location Station is all about). Facebook's search engine is far from perfect. It needs all the help it can get. And users need rapid wa...
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[New feature] Using the New Inbox on your Facebook Page: the Universal Inbox is here!

Facebook-Page-Group-Instagram-Inbox
Another great new feature for Facebook Page Admins. We can now use the Facebook Page 'New Inbox' to manage messages, Page comments, comments on Page posts shared to your Group and even Instagram! Carlton explains all in the video below: As usual, if you'd prefer to skim through some screen shots and instructions here's how it all works: First of all you need to have linked a Facebook Group with your Page. We show you how to do that here. Go to your Page and click "Inbox" in the top n...
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