In a recent change to Facebook’s advertising policy, it has emerged that advertisers are now allowed to mention Facebook, and even use the logo in ads.
Many advertisers have come a cropper with this before by innocently adding the Facebook logo to their ads, for instance to promote a social media masterclass or Facebook-related training. We heard of an ad that was rejected only a few weeks ago for this very reason. But along with the relaxation of the 20% text rule, Facebook has also permitted use of it’s brand.
A number of restrictions remain as explained in Facebook’s Advertising Guidelines:
Want more help with Facebook ads?
Check out my brand new course ‘Zero to Hero with Facebook Ads‘ in the Digiterati Academy. You’ll fast track all my knowledge of what’s working to create great Facebook ads right now and feel confident in your ability to run an effective campaign.
