We have just added a new module to our Zero to Hero with Facebook Ads course in the Digiterati Academy. Whilst the course isn't that old, of course things change all the time on Facebook so we regularly issue updates on all our key courses. What happens where in Facebook Ads Manager Ads Manager has seen a considerable visual upgrade and gets ever more complex. We've therefore created a visualisation of the Ad Campaign structure so that advertisers can easily see what is done at what level. ...More
Our very latest and most valuable advice on Facebook Marketing.
Facebook has introduced a new feature which enables you to accept appointments via your Page without the use of a third party app. It is something that we at The Digiterati have done for a while via our Wordpress site where people can book in an hour of our time for a quick phone or video consult. Apps such as. Acuity Scheduling, 10to8 or Vcita serve this market and there are several others designed more specifically to the gym, spa or salon markets. You may have seen a prompt suggesting t...More
Missed the Facebook Communities Summit? Here are the key points from the keynote speech. Chief Product Officer Chris Cox flew into Europe to make some big announcements in relation to the new Facebook mission of building communities. In attendance at the two-day event were some of Europe's top Facebook community builders: group admins, event creators, and page admins. You can watch the video here but I've summarised the key points below: 4 new features for Facebook Groups This was...More
I stumbled across algorithm change insight gold this morning in the form of a series of screen grabs from a private webinar on News Feed updates from the new Facebook Journalism Project. The Next Web's Matt Navarra had tweeted the screen grabs (those I am showing here are from his Twitter account) and I've also managed to find a set of detailed notes from the webinar that Ned Berke has compiled. Together these shed light on what the algorithm changes mean for Pages, and in particular new...More
The fallout from Facebook Zero has been very varied between Pages. Some are reporting little difference, and some, like the Page we are going to feature here, are experiencing huge drops in reach. We were contacted a few days after the Facebook announcement of 11 January by Alexandre Cortez. Alexandre had grown a huge Page (I Love Pot) on the topic of recreational cannabis use (which of course is legal in some countries and on many others there is pressure to relax legislation) over a f...More
I have a confession. For the last couple of years I've often used AdEspresso over Facebook's Ads Manager or Power Editor when creating Facebook ad campaigns. Initially it was because AdEspresso allowed me the holy grail of being able to target people with more than one interest. Then Facebook rolled this out into Power Editor and called it Detailed Targeting. But by then AdEspresso had me well and truly sucked in because a) it's platform is soooo super easy to use and b) it enabled inte...More
Facebook Zero? The end is nigh for Pages? I woke up this morning to a news feed full of Facebook doom for Pages. The usual suspects have jumped onto a late Facebook/Zuckerberg announcement overnight, all determined to get their slice of the PR fallout. Social Media Examiner have suggested that it marks the end of the News Feed for Pages Mari Smith has called it "Facebook Zero" Andrea Vahl asked whether reach for Pages might go away completely Mark Zuckerberg's...More