Notes from the Facebook Communities Summit Europe

Chris Cox speech facebook communities summit
Missed the Facebook Communities Summit? Here are the key points from the keynote speech. Chief Product Officer Chris Cox flew into Europe to make some big announcements in relation to the new Facebook mission of building communities. In attendance at the two-day event were some of Europe's top Facebook community builders: group admins, event creators, and page admins. You can watch the video here but I've summarised the key points below: 4 new features for Facebook Groups This was...
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Facebook News Feed algorithm update for Pages and news publishers

Facebook-News-Feed-ranking-factors
I stumbled across algorithm change insight gold this morning in the form of a series of screen grabs from a private webinar on News Feed updates from the new Facebook Journalism Project. The Next Web's Matt Navarra had tweeted the screen grabs (those I am showing here are from his Twitter account) and I've also managed to find a set of detailed notes from the webinar that Ned Berke has compiled. Together these shed light on what the algorithm changes mean for Pages, and in particular new...
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[Case Study] Why one Page got hit really hard by Facebook Zero

The fallout from Facebook Zero has been very varied between Pages. Some are reporting little difference, and some, like the Page we are going to feature here, are experiencing  huge drops in reach. We were contacted a few days after the Facebook announcement of 11 January by Alexandre Cortez. Alexandre had grown a huge Page (I Love Pot) on the topic of recreational cannabis use (which of course is legal in some countries and on many others there is pressure to relax legislation) over a f...
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How to simply test different images and ad copy with Facebook’s Dynamic Creative

Facebook-Dynamic-Creative-Ad-Testing-How-To-Guide
I have a confession. For the last couple of years I've often used AdEspresso over Facebook's Ads Manager or Power Editor when creating Facebook ad campaigns. Initially it was because AdEspresso allowed me the holy grail of being able to target people with more than one interest. Then Facebook rolled this out into Power Editor and called it Detailed Targeting. But by then AdEspresso had me well and truly sucked in because a) it's platform is soooo super easy to use and b) it enabled inte...
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Facebook News Feed Update. It’s the end of the world as we know it

Facebook Zero
Facebook Zero? The end  is nigh for Pages? I woke up this morning to a news feed full of Facebook doom for Pages. The usual suspects have jumped onto a late Facebook/Zuckerberg announcement overnight, all determined to get their slice of the PR fallout. Social Media Examiner have suggested that it marks the end of the News Feed for Pages Mari Smith has called it "Facebook Zero" Andrea Vahl asked whether reach for Pages might go away completely Mark Zuckerberg's...
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Facebook cover photo sizes. Even more up-to-date news.

facebook cover photo size spec one size fits all
Here at The Digiterati we like to keep on top of changes at Facebook. We spot the changes, understand what they mean for social media managers and let you know about it in as simple and practical terms as possible. And the last few weeks have most definitely kept us on our toes. At the end of November Facebook quietly changed the size specifications for Group cover photos and somewhat belatedly made some recommendations as to what sizes admins should now be using. Now that's all very well ...
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How one Facebook Group uses the controversial “Add Members” function as a major charitable fundraising technique

New model of charity fundraising using a Facebook Group
I got unexpectedly added to a Facebook Group the other week and boy did it get my social media etiquette hackles raised. I coach a lot of people on how to setup and run Facebook Groups and one of my most basic rules is not to add people to the Group without permission. None of us likes finding ourselves on a mailing list we didn't sign up for and it's the same with Facebook - we want to control our own likes thank you. And of course legal frameworks such as CAN-SPAM and the Privacy and Electr...
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Facebook Page cover photo data capture hack

Facebook Cover Photo Email address data capture
Looking for a way of collecting email addresses for Facebook fans without using lead gen ads? You can use your Facebook Page cover photo as a data capture device. But I didn't realise Facebook cover photos were clickable? All photos on Facebook are clickable and when clicked users get to see whatever text information (and clickable links) you like about the picture. So create your irresistible offer (you know - the thing you will give away as a thank you for the email address) and create...
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