12 tips for local optimisation on Facebook

Local-optimisation-for-Facebook-Pages
I was asked recently to guest in the Location Station podcast. I love doing these guest interviews and always try to tailor what I present to the interests of the subscribers. So rather than simply talk about the Facebook algorithm (the topic I'd been asked to wax lyrical on) I decided to give some serious thought to local optimisation (because that's what Location Station is all about). Facebook's search engine is far from perfect. It needs all the help it can get. And users need rapid wa...
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[New feature] Using the New Inbox on your Facebook Page: the Universal Inbox is here!

Facebook-Page-Group-Instagram-Inbox
Another great new feature for Facebook Page Admins. We can now use the Facebook Page 'New Inbox' to manage messages, Page comments, comments on Page posts shared to your Group and even Instagram! Carlton explains all in the video below: As usual, if you'd prefer to skim through some screen shots and instructions here's how it all works: First of all you need to have linked a Facebook Group with your Page. We show you how to do that here. Go to your Page and click "Inbox" in the top n...
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Facebook Group Member Request Settings: Facebook beta testing feature for admins to vet prospective members by asking questions

Member Request Settings for Facebook Groups We stumbled over a great new feature for Groups recently that anyone who administers a large Group will be delighted to see. Most Groups tend to be Closed meaning that prospective members have to apply to join. For large Groups that attract multiple applications a day sorting and vetting these applications can be an onerous task? Why not just let everyone join your Facebook Group? Because a good number of those people attracted to your Group are ...
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Facebook Events: the Cinderella content type that’s more glass slipper than pumpkin

Facebook Events
Along with Facebook Offers, Events are one of those under utilised content types. And with Facebook's recent announcement of a new standalone Events app, Events are likely to get a big boost in the algorithm. We know that with the roll out of every new major feature (Check-ins, Facebook Live etc etc) for at least a limited time, that content type gets way more organic reach. So maybe it's time to start re-evaluating how your business uses events. It's not just about parties and nights out! I...
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Facebook’s new Post Options: What you need to know

Facebook Post Options
Last weekend Facebook rolled out a tweak to the way that posts can be created on Pages. Called "Post Options", the tweak offers users a helpful wizard in creating nine different post types that double up as post objectives with many integrating Facebook's highly effective calls to action: Share a photo or video Get sales Advertise your business Get phone calls Get messages Create an event Create an offer Write a note Get people to view a product Whilst none of...
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Facebook’s Page layout has changed again!

Facebook new Page layout
Facebook has rolled out some exciting new changes to Page layout. Introducing templates with default Tabs, it is now easier for Pages to choose which Tabs are displayed. Seven template options, including options for Professional Services, Venues and Shopping, include variants of the following Tabs: Home Posts Videos Photos About Likes Events Shop Services Pages can add in Tabs to suit their needs and turn off those that are not required. The recently intr...
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Using Hashtags well on Facebook

Using Hashtags on Facebook
The first time a hashtag was used on Twitter was back in 2007. What started as a random idea by a Google employee ended up becoming a foundational tool across multiple social media platforms. It took Facebook until 2013 to finally integrate hashtags as clickable links to updates and by then the word had entered day-to-day vocabularly and users were busy hastagging Facebook posts regardless clickability and how they were actually used on Twitter. These "cart before the horse" beginni...
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Cracking Facebook’s News Feed Algorithm: a New Definition of Edgerank

Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches your News Feed. Some studies put this percentage (known as “reach”) at as little as 2%. Even the most optimistic of studies suggest that little over 11% of a Page’s fans will see its content. This is due to the existence of a filtering mechanism Facebook uses that employs a complex algorithm. Witho...
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