Facebook Events: the Cinderella content type that’s more glass slipper than pumpkin

Facebook Events
Along with Facebook Offers, Events are one of those under utilised content types. And with Facebook's recent announcement of a new standalone Events app, Events are likely to get a big boost in the algorithm. We know that with the roll out of every new major feature (Check-ins, Facebook Live etc etc) for at least a limited time, that content type gets way more organic reach. So maybe it's time to start re-evaluating how your business uses events. It's not just about parties and nights out! I...

Facebook’s new Post Options: What you need to know

Facebook Post Options
Last weekend Facebook rolled out a tweak to the way that posts can be created on Pages. Called "Post Options", the tweak offers users a helpful wizard in creating nine different post types that double up as post objectives with many integrating Facebook's highly effective calls to action: Share a photo or video Get sales Advertise your business Get phone calls Get messages Create an event Create an offer Write a note Get people to view a product Whilst none of...

Facebook’s Page layout has changed again!

Facebook new Page layout
Facebook has rolled out some exciting new changes to Page layout. Introducing templates with default Tabs, it is now easier for Pages to choose which Tabs are displayed. Seven template options, including options for Professional Services, Venues and Shopping, include variants of the following Tabs: Home Posts Videos Photos About Likes Events Shop Services Pages can add in Tabs to suit their needs and turn off those that are not required. The recently intr...

Using Hashtags well on Facebook

Using Hashtags on Facebook
The first time a hashtag was used on Twitter was back in 2007. What started as a random idea by a Google employee ended up becoming a foundational tool across multiple social media platforms. It took Facebook until 2013 to finally integrate hashtags as clickable links to updates and by then the word had entered day-to-day vocabularly and users were busy hastagging Facebook posts regardless clickability and how they were actually used on Twitter. These "cart before the horse" beginni...

Cracking Facebook’s News Feed Algorithm: a New Definition of Edgerank

Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches your News Feed. Some studies put this percentage (known as “reach”) at as little as 2%. Even the most optimistic of studies suggest that little over 11% of a Page’s fans will see its content. This is due to the existence of a filtering mechanism Facebook uses that employs a complex algorithm. Witho...

Why Facebook Offers aren’t just for brands that sell “stuff”

How to use Facebook Offers
Unusual content types on Facebook have a degree of novelty about them that inevitably gains attention with fans and therefore better organic reach. Facebook Offers are one of those content types that are under utilised and therefore barely considered. Access to creating an offer is easy - just click on the top of the place where you normally write your status updates: You'll then be presented with four hugely under utilised content types: It's my experience that each of the a...

Facebook Groups for business: your new secret weapon

Facebook Groups
Facebook Groups win for reach and a whole lot more Some studies put the organic reach of your average Facebook post at just 2% of fans. That's pretty poor return on the hours of investment you've put into creating content. You can see a graphic representation of just how that translates below. Of all your fans only tiny proportion will see your content unless you pay to promote it.   People are also increasingly reticent to like and comment on posts in a public Page (Facebook are cal...

Why you should upload links not photos to Facebook

This is a short fun post to make a point about Facebook reach. When you upload a link you get much better reach than uploading a photo. Here's the evidence (and this repeats in multiple studies): Plus if you upload a photo first you'll only have one place to write copy on Facebook AND you'll have to put the link into the copy. It's also irritating for users because clicking the photo won't take them to the landing page. We'll be covering this topic in more depth in a Maste...