Round-up of recent changes to Facebook

It’s fair to say that Facebook marketers have been pretty overwhelmed by the number of changes, updates, add-ons and surprises announced by Facebook in recent weeks. Some have been anticipated for many months and others are out-of-the-blue announcements.

We’ve covered most of the key updates in one shape or form but to save you trawling through multiple sources here they all are in a single place.

Video 

• Big improvements to Facebook Live focussing on discoverability
• Facebook Live API is released to enable broadcasters to use multiple video and audio sources and mixing software
• Facebook Live (finally) arrives on Android in the UK
  
• Facebook video metrics add richer day-by-day value
• Here are our recent articles on Facebook Live:
  • Getting started with Facebook Live video
  • 9 lessons learnt from the first Digiterati broadcast
  • 12 tips for using Facebook Live video
  • 8 ideas for using Facebook Live
  • In the battle for reach Facebook Live video wins

Updates to Facebook Advertising

• The 20% ad rule gets scrapped (well, strictly speaking “relaxed”)
• Power Editor gets simplified to function more like Ads Manager
• Detailed targeting for overlapping interest targeting

Updates on Facebook Pages

• Cover image size specification changes
• Enable private messaging and get the “very responsive to messages” badge
• The Save button gets a revamp for embedding on websites
• Instant Articles available for all Pages

Does it all seem too much?

If you’re struggling to keep on top of all your Facebook activities and take advantage of these updates, let us help. We offer a broad range of Facebook services to take the weight off your shoulders.