8 ideas for using Facebook Live (or indeed Periscope, Meerkat or Google Hangouts)

Facebook Live Video Tripod

The public has been nicely warmed up to the concept and potential of live video thanks to Google Hangouts, Periscope and Meerkat. But Facebook Live, due to both its seamless integration with the Facebook app as well as the platform’s huge dominance, means that the medium is finally coming of age.

You can use live video to personalise your brand, tell the story behind your organisation, enable your online audience to stand in you (virtual) shoes. It doesn’t have to take much time and it definitely doesn’t have to be perfect.

Here are a few ideas to get you started:

  1. Live stream a training day you are putting on for customers (we’ll be doing just that at this Facebook training event)
  2. Grab quick interviews with key industry spokespeople
  3. Go behind the scenes at your factory or office introducing the people behind the brand
  4. Show how your product is created. If you need to show something on a screen simply video a desktop screen
  5. Unboxing a new product or some exciting gadgetery that has arrived at the office
  6. Quick how-to videos for your products
  7. Quick tips about your speciality – discuss something you are particualrly knowledgeable about and again these can be repurposed as blog posts or Facebook written updates
  8. Reinvent the virtual Tweet-up – host a Q&A session

None of these ideas are unique to Facebook Live. You could roll them out on your platform of choice whether Hangout, Periscope or Meerkat. We’re about to experiment with a live event where we livestream on Periscope AT THE SAME TIME as streaming via Facebook Live. It just takes a couple of phones and a bit of multi tasking.

Other posts you might find helpful:

8 ideas for using Facebook Live

Facebook Live Getting Started Guide

Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her award-winning Master's Dissertation was the culmination of three years' academic research into Facebook that resulted in a book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' that became an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. A recognised thought leader on social media, Marie is often approached by journalists for comment in articles such as this Telegraph article. She was also interviewed for ITV's Tonight show on Facebook privacy issues in relation to advertising. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey. Marie is also a part time yoga teacher.