Her book Winning at Facebook Marketing with Zero Budget is the Number 2 best selling book on Facebook marketing on amazon.co.uk (the #1 is the Dummies Guide so no shame there!)
Marie’s background includes a first degree in Photography and a Masters in Digital Marketing Communications (where as well as a First, she won the Student of the Year award for her thesis on Facebook marketing). She’s also picked up awards for professional qualifications with CAM and CIM and went on to both teach and examine for them.
Facebook trainer in Herts, Bucks, Berks, London and beyond
The Facebook expert the journalists call on
Marie has a reputation as a reliable source for comment on Facebook marketing from journalists seeking a reliable expert opinion. She was interviewed by Adam Shaw for ITV’s Tonight programme on the topic of Facebook ad targeting.
Press coverage includes this Telegraph article on how small businesses should use social media, this Express piece on the fallout from the Cambridge Analytica scandal, this Telegraph article on companies bailing from using social media, and this Huffington Post article on the Facebook News Feed algorithm.
Sharing knowledge and working with small businesses
Much of Marie’s expertise comes from having been there and done it herself. She’s set up two award-winning businesses that have flourished with her social media and email marketing prowess. She loves to share those insider secrets with clients and through training. As a small business owner herself she understands the pressure faced by owner managers responsible for everything with tiny staff teams and even smaller budgets.
Giving something back: campaigning, pro bono and charity work
On being an entrepreneur and marketer from childhood
As an undergraduate Marie worked in the London Weekend Television press office learning the basics of international marketing and PR.
Where did The Digiterati start?
Marie writes:
“I never stop learning and chose to do a Masters degree at the somewhat ancient age of forty something at what is the digital equivalent of Harvard in the UK.
Despite the amazing input from tutors and Econsultancy who co-ran the course, the best bit was all the OTHER people studying for the qualification. Only the very best were admitted to the course and it was wonderful to study with like-minded, cutting-edge digital marketing practitioners, very much among the world’s elite in their field.
They were (and remain) the literati of the digital world.
We grouped together and coined the term Digiterati << see what we did there?
These people have since become a powerful worldwide network to me of colleagues, confidantes and go-to experts on every discipline of digital and social media marketing.
In 2014 I formed a new business with one of them: Carlton Jefferis. Combining his supreme technical skills and knowledge of all things digital with my focus on Facebook and email marketing we quickly picked up clients wanting both strategic and tactical input that drives results.
We named this business: The Digiterati.
We’re a collective of THE world’s leading digital marketing experts. And whilst Carlton and I run the business, we are quick to bring in other expertise so that everything we do is driven by first-hand knowledge of what works in the real world. You may well be familiar with names such as Geraint Holliman, Sarah Alder, Sophie Smith and Yusuf Bhana who work alongside us.
Today our mission is to help other people grow their business or organisation and achieve the kind of results we’ve achieved.
We relentlessly test out everything on our own real-world businesses so we can learn what will work for our clients.
Crucially, we don’t believe in hoarding our knowledge for the privileged few.
We believe passionately in serving and making our knowledge available to everyone. That’s what drove us to found the Digiterati Academy, so it wasn’t just clients with deep pockets that would benefit from our training and input.
In fact we give away better stuff for FREE than what other people charge for. You’re likely to have discovered some of that already over on our blog.
Marie’s role at The Digiterati
Marie splits her Digiterati time between client work – mainly training and consultancy, course development for the Digiterati Academy and content writing.
Marie’s Digiterati Academy courses include almost all the Facebook content (she occasionally let’s Carlton deliver some of the more technical courses). She also presents the funnel and content marketing courses. Her conference talks, guest podcast and guest writing commissions tend to focus on Facebook on topics such as the algorithm, News Feed optimisation, Facebook Groups and advertising best practice. She’s rarely happier than in developing new content whether for a blog post, an Academy course on in face-to-face training.
Personal stuff
Marie is married and has two grown up children (one a Chartered Accountant and the other a software developer). She’s a huge fan of live music and spends an evening in London most weeks watching up-and-coming bands. This passion led to her working at the Glastonbury music festival in 2015 on social media for the Silver Hayes stages.
Other interests include Formula One, photography, veganism, post apocalyptic sci-fi, knitting and yoga – no she’s not weird at all… She’s also a frequent traveller (with laptop under one arm) where she’s generally found sailing, diving and drinking red wine.
Marie’s colleagues at The Digiterati each share similar back stories. We’re here to help you.
Hire Marie as a Facebook trainer or consultant
If you’d like to talk to Marie in relation to a conference talk, podcast, guest article or to carry out some in-company training or consultancy, please get in touch
