Content marketing essentials
Delivered by our content marketing specialist, Geraint Holliman, this inspiring workshop is designed as an introduction to the art and science of content marketing. A more developed full day on “Building a Content Marketing Engine“, aspects of which were delivered in 2015 at Content Marketing World, Sydney, is also available.
Covered in this half-day workshop
- The definitions of content and content marketing
- How content marketing works
- What makes effective content
- The crucial relationship between inbound and outbound marketing
- Content formats, hero content and atomization techniques
- How brand storytelling fits into content marketing
- What approach to take in evaluating content marketing
About the Trainer
Geraint Holliman is a senior consultant and trainer at The Digiterati.
A Fellow of the Chartered Institute of Marketing, Geraint is a Chartered Marketer with extensive international experience. As well as client–side roles for Thorn-EMI, ASDA and Unisource he had a high calibre agency education with J Walter Thompson, Leo Burnett and Grey, followed by 14 years as an agency Managing Director. He is the author of one of the first ever academic papers published on Content Marketing: ‘B2B Digital Content Marketing: marketers’ perceptions of best practice’ (JRIM October 2014).
A regular blogger and speaker at industry events including Content Marketing World, Sydney and the B2B Marketing Summit London in 2015, Geraint has been researching, practising and training Content Marketing for some of the biggest technology and B2B brands around.
He has been a marketing trainer for over 15 years specialising in branding, strategy and content marketing and holds a Masters in Digital Marketing from Manchester Metropolitan University.