Overview
- Introduction to Web Analytics concepts
- Averages
- Segments
- Context
- Trends
- Understanding how Google Analytics works
- How it started
- How it works now
- Universal Analytics
- Setting up GA
- Google Tag Manager
- Adding tracking code
- GA Admin
- Accounts, Properties and Views
- Understanding data
- Data formats
- Drilling down
- Filters
- Segmentation
- Dimensions
- Reports
- Tracking
- Flow visualisation
- Platform specific
- Location and user based
- Content
- Pages
- Site Search
- Conversions
- Configuring Analytics
- Goals
- Funnels
- E-commerce
- Multi-channel funnels
- Attribution modelling
- Intelligence Alerts
- Dashboards
- Analytics toolkit
