Whilst SEO is an essential part of any brand’s online approach, Pay Per Click advertising is a helpful additional tool, particularly for highly competitive search terms and rapidly moving marketplaces.
Overview
- Initial Concepts
- Understanding paid search, how’s it’s changing, its scope, basics of reporting, key terminology and features
- Building Accounts
- An overview of account structure based on your website, your budget and your audience
- AdWords Editor
- Keyword research, generation and match types for paid search
- Account Structure
- Ad Copy
- Targeting
- Ad Extensions
- Display Network including remarketing
- An overview of account structure based on your website, your budget and your audience
- Optimising Performance
- Defining conversions
- Conversion tracking
- Budgets and bids
- Impression share
- Landing pages
