Whilst SEO is an essential part of any brand’s online approach, Pay Per Click advertising is a helpful additional tool, particularly for highly competitive search terms and rapidly moving marketplaces.
Overview
Initial Concepts
Understanding paid search, how’s it’s changing, its scope, basics of reporting, key terminology and features
Building Accounts
An overview of account structure based on your website, your budget and your audience
AdWords Editor
Keyword research, generation and match types for paid search
