A.K.A. social media policy and best practice training
A day working with marketing, social media and in-house sales teams teaching the principles of good practice on social media in order to equip staff to work with confidence on the platforms safe in the knowledge that they are aware of best practice of what to do and what not to do.
This day could form the basis for the development of a bespoke company social media policy.
Context setting
- Why this is important to businesses
- How it contributes to business performance
- Social media strategy? How this feeds into marketing strategy? Objectives, KPIs
- The risks to your business of getting it wrong
Social Media 101
- Overview
- Social media approaches: listening, responding, engaging, entertaining, selling
- Tools
- Social media policy principles including how to behave online
- Resource considerations: people, budget (incl media/ad budget), content, training, ongoing management
- Good and bad practice examples
Content Marketing Best Practice
- Overview of the concept
- Good and Bad practice examples
Social media channels tips
- Getting the basics right
- Similarities between platforms. And differences.
- Best practice on image size across different platforms. Examples of common pitfalls.
- What are the best uses of Facebook for business?
- Overview of content types (inc opportunities on video)
- Fans are vanity, engagement is sanity
- Good and bad practice examples
- How to handle common problems
- Overview of paid reach (ads) on Facebook incl best tips
- Overview of targeting opportunities
- Measurement: live tour Facebook Insights (this could be included on the other platforms too if time permits)
- Summary do’s and don’ts – activity
- What are the best uses of Twitter for business?
- Good and Bad practice examples
- How to handle common problems
- Overview of paid reach (ads) on Twitter incl best tips
- Summary do’s and don’ts – activity
Other platforms, such as LinkedIn can also be addressed if appropriate to the organisational context.
