Project Skills: Managing Digital Projects and Campaigns

The Project Skills: Managing Digital Projects and Campaigns one-day course will give delegates a framework to use for managing projects and campaigns, to keep them focused on what’s important.  The session is designed to work with delegates from a wide range of organisations, who have different roles and responsibilities, but also a common need, the need to get that work done more effectively. 

Sarah Alder has run this day long session as open courses and as in-house training for agencies and uses her broad experience of managing digital projects both in-house and for an agency to respond to challenges the delegates are raise during the day. 

The course includes time for people to share what their particular issues are, plus a session at the end of the day to ensure everyone has something useful to take back to the office the next day.  This might be a specific tool they can use, a way of resolving an issue they are facing or a better understanding of how to manage clients and their expectations.

The outline is just that, an outline and can be adjusted if they are not quite right as well as tailored to your specific needs. 

Course objectives: 

  • To provide a project skills framework that allows delegates to feel more confident in managing projects or campaigns, of whatever size or topic.
  • To introduce basic project management skills without too much jargon or theory.
  • To provide some takeaway tools eg RAG report, Stakeholder Influence grid – if required
  • To be relevant to agency and brand delegates, from a wide range of organisations.
  • To include tips on keeping external and internal clients happy.

Ideally there will be pre-course questionnaire to find out what each delegate is most concerned about and the trainer will have a list of delegates names and organisations a week in advance to send questionnaire and ensure course is as tailored as possible.

Part 1 – Why we need to get this right

  • Why we need to manage projects and campaigns.
  • What that means in practice.
  • What goes wrong now – sharing experiences.
  • Why those problems don’t get sorted out.
  • What best practice looks like.

Part 2 – How to manage projects and campaigns

  • Planning
  • Reducing risks
  • Managing stakeholders
  • What’s different and difficult for digital projects

Part 3 – Keeping control

  • How to keep control
  • Getting back on track when things go wrong

Part 4 – Taking this back to the office

  • What will we do differently?
  • How will this help us, our colleagues, our bosses/clients?

Q & A / Close