SEO training for the non-tech marketer
SEO is often seen as the scary domain of the technical marketer. But if you are creating content for your website, managing developers or simply trying to improve your online visibility you need to have a good grounding in SEO to ensure that your site gets seen when people are searching online.
Our SEO In A Day course, taught by Marie Page, is designed to give you confidence in the basics of SEO so that you can identify problems with your website, specify technical optimisation requirements and create new content that Google (as well as your customers) will love.
This is an in-company course, tailored to your website and your industry. You’ll leave with a roadmap of work to be completed, a set of useful templates, a list of helpful free tools and a new strategic approach to developing SEO-friendly website architecture, web page and blog content.
The course includes:
- An introduction to SEO
- Technical SEO
- Speed
- Crawlability
- Responsiveness
- Free and paid-for tools to make your work simpler
- Keyword research and deployment
- Writing copy and page mark-up for Google (and your customers)
- Getting internal links and backlinks working for you
- Reporting
We can also include a session on local search for organisations that need to index for local business.
Get in touch for a quote.
Testimonials
“I learnt so much in the session. It’s given me more confidence to write great content and ensure that it gets seen by the right people and more people!”
Candice Haridimon, Social Media Officer, Veganuary
“Marie explained SEO theory with effortless eash and confidence. Her expertise is clear and it is inspiring to tap into her knowledge. I found the day really useful, particularly for long-term strategy planning.”
Kieron Casey, Campaigns Analyst, Veganuary
“Focussed and clear training. Really helpful.”
Jane Thurnell-Read, Director, Life-Work Potential
“As a result of our training day with Marie we are going to be building a keyword database from research rather than guesswork and then using the helpful templates she provided to deploy them across the website.”
Robin Harrison, Customer Insight Analyst, Evolution Power Tools
