Digiterati member Espen Johannessen shares two inexpensive tools he has found helpful: Browserstack and Mention.
BrowserStack for live, web-based browser testing
BrowserStack gives you instant access to all desktop and mobile browsers. If Google Analytics is telling you that conversions rates are low for a large proportion of your visitors using Internet Explorer 10 on a Windows 7 computer there is no need for you to call up your elderly relatives asking for them to check something on their steam driven computer. With a few clicks you are browsing like it’s 2012! Same goes for iPhones, Android and other devices that are hard to test from the comfort of your desk.
Here’s how BrowserStack describe their services:
Instant access to real desktop and mobile browsers for development and testing. Test your public and internal websites in 4 different ways:
- Live: Interactive testing and debugging of websites and design files.
- Automate: Run Selenium and JavaScript unit tests on multiple browsers in parallel.
- Screenshots: Check web page layouts across multiple browsers at once.
- Responsive: View websites on real devices, with actual screen sizes, resolutions and viewports.
Mention for web and social media listening
Not a PR guru? Just want to keep track of your brand name and some competitors? Mention is easy to set up and lets you filter on languages and other nifty little setting that helps you fine-tune your newsfeed to the stuff that really matters.
#PRstack
Thanks too to social PR guru Michelle Goodall for alerting us to a superb open source project she is involved with that highlights the different tools comms professionals and PRs use. It lists over 100 third party tools mapped against workflow. Check out #PRStack here.
Espen Johannessen is the Marketing Manager at Exorlive.com
He loves stuff that works and is obsessive about KPIs. Espen’s particular expertise is in online and B2B software marketing.
