GDPR: Do we really need to pay attention?.

Posted on 29th January 201824th October 2018 by Marie Page

The General Data Protection Regulation (GDPR) comes into force on 25 May 2018. It contains some of the toughest privacy regulations in the world. And it's likely to affect your business whether you like it or not. Its key theme - consent for marketing - puts the customer in charge of data (and the way you communicate with them) more than ever before. Larger organisations inside the EU are already relatively aware of the legislation and this week even Facebook has made a privacy-...

Do your emojis actually end up looking the way you intend them to?.

Posted on 20th March 201724th October 2018 by Marie Page

Do Emojis all look the same on different devices

According to an Experian report, 56% of brands using emojis in their emails enjoyed higher open rates. Done right, emojis can help make your email stand out in a crowded inbox, communicate your witty brand creativity, relevancy to the young folk and show how hugely on trend you are. (No sarcasm in that sentence at all of course.) But thanks to inconsistent support across email clients and operating systems, not all of your subscribers will either see emojis in their inbox, or they may well...

Email marketing in action. A case study in using a platform more advanced than MailChimp..

Posted on 14th December 201424th October 2018 by Marie Page

I've been a heavy user of MailChimp for many years. And as a tutor and examiner for the CIM's digital qualifications I can see that I am not alone. The majority of my students seem to have experience of the platform and only the very larger brands seem to regularly be using anything else like a fully integrated CRM system for email. MailChimp has some awesome features. And for companies with small mailing lists and limited resources or technical expertise it's an excellent first choice for ...