How to set up appointments on your Facebook Page.

Facebook has introduced a new feature which enables you to accept appointments via your Page without the use of a third party app.It is something that we at The Digiterati have done for a while via our Wordpress site where people can book in an hour of our time for a quick phone or video consult. Apps such as. Acuity Scheduling, 10to8 or Vcita serve this market and there are several others designed more specifically to the gym, spa or salon markets.You may have seen a prompt suggesting t...
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Social media content idea: WordSmith Cards.

WordSmith-Hemingway-Card-Deck
Originally designed as a cure for writer's block, WordSmith (or Hemingway) Cards are a great tool to help you devise content for blog posts, newsletter content and even social media questions.I came across them (inevitably) via a Facebook ad (you can watch the video here) and it struck me that they could be a useful tool for social media managers desperately trying to think of new engaging questions they could ask of their Facebook Group fans or Page followers.The WordSsmith Deck include...
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Facebook for small businesses in 2019: a Q&A.

I was recently interviewed by Telegraph Business journalist Jon Card for an article he was writing on how small businesses should use social media in 2019.Jon also interviewed serial entrepreneur and all round social media guru Gary Vaynerchuk. I felt very honoured to be quoted in such illustrious company.Inevitably a lot of the content I prepared wasn't used in the Telegraph's article so I thought I would share it here instead. Would love to know your thoughts in the comments below....
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Is it best to boost a post on Facebook, promote a post or create an ad?.

Which-is-best-facebook-post-boost-promoted-post-or-ad
Boosted post vs Promoted post vs Facebook ad: which is best? The choice of boosting an organic post from the Page or alternatively going into Ads Manager and creating as a promoted post (or indeed creating an entirely separate ad) is a hot topic of debate amongst Page admins.It's an increasingly important question in an era of what is effectively 'pay-to-play' on Facebook. Without the boost the likelihood of even 10% of your fans seeing the post is pretty low.On the one hand it is sup...
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What is the difference between a boosted post, a promoted post and a Facebook ad?.

Difference between facebook ad, promoted post and boosted post
Nowadays you have to pay to get your Facebook content seen by more than a tiny handful of your fans. A Locowise study found that 40% of Page post visibility was paid rather than organic and that figure is on the rise.Page Admins generally resort to the Boost button to increase the reach of their content but there are two other methods of creating an ad using an existing post or web page and this article examines how to create each of those and the differences between them.We'll look at t...
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How not to £@%!-up on social media!.

How-not-to-£@-up-on-social-media-cover
I've had a fun few weeks recently putting together a Digiterati Academy course and a masterclass comprised of social media #fails alongside guidance for social media policy development and staff training. There are a few screen grabs shared below.The internet is awash with examples of corporate PR fails including the likes of Habitat, McDonalds, Qantas, Nokia, Ryanair, the NYPD and Home Depot but it was trickier to track down personal social media mishaps that went on to affect the individua...
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Tips and case studies on website traffic generation.

website traffic generation ideas
I was contacted this week to contribute to an article on ways to drive website traffic. I love these crowd sourced articles (great for traffic generation in their own right of course) and am always happy to contribute but inevitably how ever much each contributor prepares it gets edited down to a soundbite or two so I thought I'd write up a full extended version of my replies with case study examples from The Digiterati. I've kept to organic methods rather than delving into the world...
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Unlocking the Instagram algorithm.

The Instagram Newsfeed Algorithm
Instagram joined the social media providers that are signed-up members of Team Algo a while ago now and whilst we all claim to hate the interference with a time-sequenced, chronological news feed, all the indications are that the algorithm delivers results that are beneficial to users.[Tweet "Since Instagram introduced its algorithm over a chronological feed user time on the app has risen"]Before the introduction of Instagram's algorithm, users were spending around 21 minutes per day in ...
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