I've been a heavy user of MailChimp for many years. And as a tutor and examiner for the CIM's digital qualifications I can see that I am not alone. The majority of my students seem to have experience of the platform and only the very larger brands seem to regularly be using anything else like a fully integrated CRM system for email.
MailChimp has some awesome features. And for companies with small mailing lists and limited resources or technical expertise it's an excellent first choice for ...
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Author: Marie Page
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How to use Facebook for email address capture. Plus a clever Facebook cover image trick.
With ever lowering Facebook reach, fan acquisition on Facebook is increasingly less of a desirable goal. Yet I do believe that the platform still has a major role to play for many brands, not least because of the ubiquity of the platform, but also for its simply awesome targeting potential.
Savvy brands are using the platform to acquire new potential customers, but not necessarily as fans, instead they are using Facebook’s wealth of advertising opportunities to data capture email address...
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Integrated small business campaign for Black Friday: a case study.
I awoke on the last Friday of November to find that people were being arrested in supermarkets across the UK and stampedes were breaking out over flat screen TVs. On checking my emails I was inundated an avalanche of offers in relation to that American import which, like Halloween, is suddenly huge over here: Black Friday. With the Argos, Currys, Tesco and Boots' websites all experiencing outages due to weight of demand, the British public appears to have got over it'...
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