5 reasons to become a T-shaped marketer.

At The Digiterati we often talk about ourselves as being "a mile deep" on certain topics. For me, having spent the last few years focussed on Facebook marketing, I'd suggest that I'm a mile deep in Facebook and an inch or so deep across a mile of other social media approaches. What we find with our clients, whether agencies or multi-tasking in-house marketing teams, is that the pressure to deliver on all fronts means that they are an inch deep in everything but fail to develop any mile deep sp...

Mike Berry talks about his book, The Best Of Global Digital Marketing – Storybook.

Mike Berry is joining The Digiterati in Manchester later in the year for a one day event: The Digital Marketing Roadshow. Mike has taken a variant of this event all around the world and has published a book detailing the award winning digital case studies he showcases at the roadshow. We asked Mike to talk about the background to the event and the book... The Best Of Global Digital Marketing has been a five-year journey for me (so far) which has been shared with my co-author an...