With Facebook reach at all time low levels it makes sense to target your updates at the people you really want to see your content. Learn how to target your content by location, demographics, interest and more. We also show you how to target boosted posts so you get more bang for your advertising buck.

Learn how to create a cover image on Facebook that works on desktop and mobile, even if you have text on the image. Learn how to avoid truncation and awkward cropping on mobile. We reveal some of the big brands that are doing this all wrong.

We're experimenting with a series of screen share video lessons at the moment. We've chosen to share some of the content that always goes down well in our live training. Here's the first in the series where we look at a little known feature available to Page Admins that helps you build fan numbers without any ad budget at all. It's a great way of converting people that like a particular post to additionally like your Page so it's especially useful when you have a piece of content that has ...