Facebook Ad Campaign Structure

We have just added a new module to our Zero to Hero with Facebook Ads course in the Digiterati Academy.

Whilst the course isn’t that old, of course things change all the time on Facebook so we regularly issue updates on all our key courses.

What happens where in Facebook Ads Manager

Ads Manager has seen a considerable visual upgrade and gets ever more complex. We’ve therefore created a visualisation of the Ad Campaign structure so that advertisers can easily see what is done at what level.


We’ve therefore created a single 1-hour full module update which features the following content:

  • Updated Facebook campaign structure diagram
  • Changes to Ads Manager
  • Video ads / targeting case study
  • Ads campaign case study
  • Boosting a post – best practice
  • Facebook and Instagram Stories
  • Campaign Budget Optimisation
  • Researching competitor ads
  • Copywriting: tips, a great free app and headline ideas for ads and blog copy

If you are new to the Zero to Hero Ads course we’d suggest you watch that first and then watch this update.
If you went through the course a while ago then this update should be all you need to watch unless you want to brush up on any of the elements from the main course.


Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' is an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. A recognised thought leader on social media, Marie is often approached by journalists for comment in articles such as this Telegraph article. She was also interviewed for ITV's Tonight show on Facebook privacy issues in relation to advertising. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey. As well as her work with Digiterati, Marie is also a part-time yoga teacher.