We spied an interesting example of Facebook ads targeting recently which led us on a reverse-engineering investigation of a marketing funnel with a difference. We had been on the HelloFresh website doing a little research for a client and got hit with a number of retargeting ads on Facebook as a result. These two were pretty standard: And sure enough, both were revealed as retargeting ads: (Note: if you don't know how to discover why you are being targeted on FB simply right cl...More
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[Opinion] Wetherspoon deletes all social media.
“I can’t wait for the next Facebook post from Wetherspoon” thought nobody. Ever. Has the pub chain become the first to admit that the Social Media Emperor wears no clothes? Businesses typically race into social media thinking it’s a form of free advertising without understanding the platform dynamics and the true purpose and value of social, either to themselves or the billions of people using it. For Facebook users (i.e normal people) the value is to connect with people. People use socia...More
Our Facebook Group is closing to new members.
As we hit the 1,500 member mark we have taken the decision to shortly close the doors of our Facebook Group to new members who are not also members of our premium digital marketing learning service, Digiterati Academy. Don't worry if you're already in the Group and not an Academy member: you'll retain your free membership forever and are unaffected by the change. But why restrict the membership of a thriving Facebook Group? It's simply that we want to keep the Group a GREAT place for d...More
Why Facebook’s own advice on Group cover photo size is short-sighted.
So three days after a sneaky, unannounced change in Facebook Group cover photo dimensions Facebook finally gets round to changing the advice in their Help Center (sic). Sure enough, Group cover photos created in their newly-recommended size of 1640px by 856px look fine, but it's a garbage size. Whoever came up with this at Facebook should be shot given a jolly good talking to! For starters, it's a simple fact the cover photo will be cropped on desktop and tablet devices (and even a tad...More
Taking the Pulse – episode 3.
Our summary of latest news on the key digital marketing platforms plus our diagnosis on essential need-to-know information for marketers and business owners - presented this week by Carlton. Taking The Pulse - EPISODE. 3Taking The Pulse - ep. 3 - fast summary of latest news on key digital marketing and social media platforms, keeping you updated on the stuff that matters to your business #twitter #google #linkedin #socialmedia #socialmediamarketing #digitalmarketing #youtube #insta ...More
Taking the Pulse – episode 2.
Our summary of latest news on the key digital marketing platforms plus our diagnosis on essential need-to-know information for marketers and business owners - presented this week by Carlton, with Marie lurking online :-) helping answer your comments. Taking the Pulse - Episode 2Taking The Pulse - EPISODE 2 - Our summary of the latest news on key digital marketing platforms, keeping you updated on the stuff that matters to your business #facebook #twitter #google #linkedin #socialmediaPosted by ...More
The new Facebook rule on branded content that’s freaking everyone out.
Facebook revised it's rules on branded content on 26 April (link to the policy here, link to the announcement here, how to get access to the Branded Content tool here). It's part of a move to ensure that Pages disclose the commercial nature of content that they post. A few blogs, and in particular one from Comoblog (I'm not going to link to it here because the article is arguably misleading and misinformed), have been stirring up concern and confusion amongst marketers. We want...More
Taking the Pulse – episode 1.
Our summary of latest news on the key digital marketing platforms plus our diagnosis on essential need-to-know information for marketers and business owners - presented by Marie and Carlton. Taking the Pulse - episode 1Taking The Pulse - EPISODE 1 - Our summary of the latest news on key digital marketing platforms, keeping you updated on the stuff that matters to your business Posted by The Digiterati on Tuesday, April 26, 2016 Facebook: racing heart rate Algorit...More