I've been utterly despairing of Facebook's organic reach recently. All the usual algorithm friendly tricks and techniques were failing miserably. Even the darling of Facebook, video clips that Facebook itself tells me is engaging (based on what it sees in terms of clicks as a percentage of views) have been dragging along at less than 5% reach. Clearly the drive to force us all into paying for visibility is well and truly kicking in. The only content I've seen consistently good reach in recent...

Facebook's been busy with a bunch of updates recently and some are really quite significant. The biggest from an advertiser perspective is the launch of Lead Ads but the one that will get the most media coverage is the so-called Dislike or "Emotion" buttons. Local business verification is also an important one for many brands. Here's a quick roundup with links to articles that explain the topic in more depth. Facebook Lead Ads Lead Ads are like any other ads except that when you hit the cal...

Hello Facebook You know, it's OK. I get the thing about reduced organic reach. We've all had a free ride for far too long and far too many brands have pumped out turgid content that no one, not even their fans, is interested in. So I'm not even going to mention that. And thanks for all the recent improvements - calls to action all over the place, carousel ads, that great search function within Publishing Tools, targeting by interest on Posts, clamping down on clickbait. But there are a ...