Very excited to see a new feature in Facebook this week that addresses the hole that has been search on the platform to date. Sure we've had the whizzy Graph Search but Graph Search isn't what you want when you are trying to find that post about xxx that you wrote some point last summer.
Check out the new Publishing Tools tab
Search is part of a new tab called Publishing Tools. You'll see it in the top nav bar when you go to your Page.
There are three options within Publishing Tools. You ca...
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Author: Marie Page
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New Facebook feature: Promote your Page’s call to action.
Another day another update from Facebook.
Today it's another minor ad type.
Having rolled out the call to action options from your home page a few weeks ago, brands are now being given the ability to promote the CTA with an ad.
Open up Facebook and you'll likely see this:
Click on your CTA and you'll get the option to Promote:
Be aware that if your normal cover image contains more than 20% text you'll need to upload something within the Ad Policy limits.
It's also w...
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Power Editor vs Facebook’s Ads Manager: What are the differences?.
[Update: Facebook no longer has Power Editor as a separate feature. It now has a combined Ads Manager incorporating all the Power Editor tools]
I wrote a blog post a few weeks back called 16 reasons to use Power Editor when creating Facebook Ads. All was going well until I was busy creating a new ad in Power Editor and found yet another new feature. As I said in the original blog post, Facebook rolls out new features to Power Editor users first so I decided it was time for a review on what ex...
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20 reasons to use Facebook in your business.
I'm in the process of writing a guide for Smart Insights on Facebook marketing and thought I'd include a business case for investing in the platform. Would be great to have your comments and ideas too:
Why should you be using Facebook in your business?
There are many reasons to use Facebook (even in a B2B setting), not least because more of your potential customers will regularly find themselves there above any other platform. But let's look at some of the advantages (with a few caveats thrown...
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Do you realise how few people are actually seeing your Facebook content? The case for “boosting” your posts and how to do it wisely.
So you have a nice little Facebook Page with a few thousand fans and you are merrily popping updates onto the Page at regular intervals. Bit too busy to be messing around with that Insights tab and whilst fan growth seems a bit stagnant, never mind, it’ll pick up.
Welcome to Facebook Marketing 2012 style. Back in the day, all we needed to do was have a Page, post some engaging content and Facebook did the rest. “Build it and they will come” was indeed the mantra.
However, the free ride has end...
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Is it best to boost a Facebook post, promote or create a separate ad that’s not in newsfeed?.
[New updated post: experiment updated in 2018. Click through to the new post here]
Boosted posts vs promoted posts vs separate ads on Facebook
I used to strongly advise clients against "boosting" posts on Facebook. It's not that I'm generally against paying Facebook for reach (although of course a little more free reach would be nice), it's just that boosting used to be the sloppy, non targeted way that the newbies and amateurs used. It cost them more money, got them fans they'd probably pre...
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How to name ads and ad sets on Facebook.
I wrote a blog post a few weeks back called 16 reasons to use Power Editor when creating Facebook Ads. All was going well until I was busy creating a new ad in Power Editor yesterday and found yet another new feature. As I said in the original blog post, Facebook rolls out new features to Power Editor users first so here's the latest new cool tool:
[Note: Facebook no longer uses Power Editor, instead it has a powerful new Ads Manager. Automatic ad and ad set naming is very much part of t...
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16 reasons to use Power Editor when creating Facebook ads.
Facebook's Power Editor ads platform is certainly not for the faint hearted, but once you're confident with it, it's unlikely you'll return to the native "self serve" ad platform.
[Note: Facebook now longer uses Power Editor. Instead the new Ads Manager platform combines all the features of Power Editor and more]
I've used it for several years now, and went through the pain barrier because back in the day it was the only way to surface really good sized newsfeed ads (using the now virtuall...
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