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Infographic. The Digiterati Guide to Facebook Ad Placements..

Posted on by Marie Page
The Digiterati Guide to Facebook Ad Placements.
The complete guide to Facebook Ad types, objectives and where they can be placed It's easy to get confused when faced with all the different Facebook ad types - Links, Photos, Text, Offers, Videos and more. Using the infographic below you can see which ad types are available depending on your objective. Then follow the options for placement. Want more help with Facebook ads? Check out my brand new course ‘Zero to Hero with Facebook Ads‘ in the Digiterati Academy. You’ll fast track...
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Boosted Post vs Promoted Posts Round 2. The results are in..

Posted on by Marie Page
Boosted Post vs Promoted Post
[New updated post: experiment updated in 2018. Click through to the new post here] We carried out a small scale experiment on whether it was better to boost a post, promote a post or create an ad back in April and promised to carry on with the investigation. At that point it did indeed seem as if advertisers would achieve better results by boosting than either of the other options. But is this still the case and can we replicate those favourable results for boosting in another experiment?...
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New Facebook feature: Promote your Page’s call to action.

Posted on by Marie Page
Facebook call to action ad
Another day another update from Facebook. Today it's another minor ad type. Having rolled out the call to action options from your home page a few weeks ago, brands are now being given the ability to promote the CTA with an ad. Open up Facebook and you'll likely see this: Click on your CTA and you'll get the option to Promote: Be aware that if your normal cover image contains more than 20% text you'll need to upload something within the Ad Policy limits. It's also w...
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Power Editor vs Facebook’s Ads Manager: What are the differences?.

Posted on by Marie Page
[Update: Facebook no longer has Power Editor as a separate feature. It now has a combined Ads Manager incorporating all the Power Editor tools] I wrote a blog post a few weeks back called 16 reasons to use Power Editor when creating Facebook Ads. All was going well until I was busy creating a new ad in Power Editor and found yet another new feature. As I said in the original blog post, Facebook rolls out new features to Power Editor users first so I decided it was time for a review on what ex...
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Do you realise how few people are actually seeing your Facebook content? The case for “boosting” your posts and how to do it wisely.

Posted on by Marie Page
So you have a nice little Facebook Page with a few thousand fans and you are merrily popping updates onto the Page at regular intervals. Bit too busy to be messing around with that Insights tab and whilst fan growth seems a bit stagnant, never mind, it’ll pick up. Welcome to Facebook Marketing 2012 style. Back in the day, all we needed to do was have a Page, post some engaging content and Facebook did the rest. “Build it and they will come” was indeed the mantra. However, the free ride has end...
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Is it best to boost a Facebook post, promote or create a separate ad that’s not in newsfeed?.

Posted on by Marie Page
Boosted Post vs Promoted Post vs Facebook Ad
[New updated post: experiment updated in 2018. Click through to the new post here] Boosted posts vs promoted posts vs separate ads on Facebook I used to strongly advise clients against "boosting" posts on Facebook. It's not that I'm generally against paying Facebook for reach (although of course a little more free reach would be nice), it's just that boosting used to be the sloppy, non targeted way that the newbies and amateurs used. It cost them more money, got them fans they'd probably pre...
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How to name ads and ad sets on Facebook.

Posted on by Marie Page
Naming convention best practice for Facebook ads
I wrote a blog post a few weeks back called 16 reasons to use Power Editor when creating Facebook Ads. All was going well until I was busy creating a new ad in Power Editor yesterday and found yet another new feature. As I said in the original blog post, Facebook rolls out new features to Power Editor users first so here's the latest new cool tool: [Note: Facebook no longer uses Power Editor, instead it has a powerful new Ads Manager. Automatic ad and ad set naming is very much part of t...
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16 reasons to use Power Editor when creating Facebook ads.

Posted on by Marie Page
Photo of girl dressed as Superhero
Facebook's Power Editor ads platform is certainly not for the faint hearted, but once you're confident with it, it's unlikely you'll return to the native "self serve" ad platform. [Note: Facebook now longer uses Power Editor. Instead the new Ads Manager platform combines all the features of Power Editor and more] I've used it for several years now, and went through the pain barrier because back in the day it was the only way to surface really good sized newsfeed ads (using the now virtuall...
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