With carousel ads you can feature more than one product or service (or blog post even) in sponsored News Feed without having to create multiple adverts. Carousel ads allow you to upload multiple images (and even videos) in a single ad unit on either Facebook or Instagram. You can use them to show more products, but you could also use a succession of images to tell a story or provide more details and close-ups of your product. Assets - what you need to have ready: The specification for...

Facebook ad accounts are pretty straight forward when all you have is one Page and one credit card to pay with. Life starts to get more complicated when you are running multiple Pages and want the ads in separate accounts. It's very tricky to figure out how to make this happen but we've done it so read on to learn more. You're likely to want separate accounts in the following scenarios: You are running a number of Facebook Pages for different clients and want to keep their campaigns sepa...

I provided an overview of Facebook's impressive ad targeting options in a previous blog post. Today I want to share an advanced targeting feature called Custom Audiences. It's my absolute favourite way of targeting ads on Facebook. Briefly, Custom Audiences let you target your ads at people from your mailing list (that's your email database, rather than your Fanbase). Not only can you target this group, you can also choose to use the list to exclude those people from seeing your ads...

The ability to target ads on Facebook is pretty immense. Facebook knows you better than your friends do. It's used all that history of your stated likes, but also your click history and even the words you use in your status updates to build a pretty accurate profile of you. And if your response to that is "why do I still see such irrelevant ads then?" All I can do is blame the advertiser for poor targeting practice rather than Facebook itself. Facebook uses the following information i...

I awoke on the last Friday of November to find that people were being arrested in supermarkets  across the UK and stampedes were breaking out over flat screen TVs. On checking my emails I was inundated an avalanche of offers in relation to that American import which, like Halloween, is suddenly huge over here: Black Friday. With the Argos, Currys, Tesco and Boots' websites all experiencing outages due to weight of demand, the British public appears to have got over it'...