Online funnel marketing course Carlton and I have spent the last few months immersed in a technique that we are calling online funnel marketing. The concept of funnels or customer ladders won't be new to many marketers, but the online funnel does have a well established, and effective prescriptive pattern. We've been researching best practice examples, reading the textbooks, watching the webinars and experimenting with a few funnels of our own in order to bring you the definitive course...More
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Jab, jab, jab, lead magnet, tripwire, hook: sales funnels that convert.
"We tried Facebook advertising but it didn't seem to work for us." The above is a very common response I've heard when trying to argue the merits of advertising on Facebook with a new client. "Ah but what was your sales funnel?" will generally be my response. To be met with a blank look. Interruptive advertising to cold audiences doesn't work Too many businesses are using Facebook ads in the unsophisticated "interruptive" advertising methodology of past centuries assuming that if we jus...More