What happens when your Facebook ad image contains A LOT of text? We wrote recently about how the 20% text rule in ads has been scrapped (for now just in the UK and Ireland) and said at the time that our interpretation of it was a "relaxing" rather than an axing of the rule. Well we've been experimenting with some deliberately text-heavy ads to see the impact all that text has on reach and it is indeed still a significant factor. Facebook simply does not want newsfeeds chock full of wordy ima...

In a recent change to Facebook's advertising policy, it has emerged that advertisers are now allowed to mention Facebook, and even use the logo in ads. Many advertisers have come a cropper with this before by innocently adding the Facebook logo to their ads, for instance to promote a social media masterclass or Facebook-related training. We heard of an ad that was rejected only a few weeks ago for this very reason. But along with the relaxation of the 20% text rule, Facebook has also permitte...

As digital marketers it is often assumed that we can turn our hand to pretty much anything in the digital mix. Website development, SEO, social media, email marketing, blogger outreach, ecommerce, Google Analytics, content marketing and more. As our experience base gets broader, quite often our skills base gets shallower. We can turn our hand to most things, but for real in-depth knowledge we find ourselves frantically googling the gurus and wishing we had more specialists on our team. ...

UPDATE 12 April: We have updated this post to provide further clarification on this change. Please see full details below. The rule that frustrated many Facebook advertisers has finally gone. Or should I say been "relaxed". Ads no longer need to comply with the requirement to have a maximum of 20% of the image covered by text (and that measured by a somewhat frustrating grid system). As a regular advertiser that pushed the boundaries of the 20% rule I frequently found my ads rejected de...