[News] You CAN now use the Facebook name and logo in your ads

In a recent change to Facebook’s advertising policy, it has emerged that advertisers are now allowed to mention Facebook, and even use the logo in ads.

Many advertisers have come a cropper with this before by innocently adding the Facebook logo to their ads, for instance to promote a social media masterclass or Facebook-related training. We heard of an ad that was rejected only a few weeks ago for this very reason. But along with the relaxation of the 20% text rule, Facebook has also permitted use of it’s brand.

A number of restrictions remain as explained in Facebook’s Advertising Guidelines:

Mentioning Facebook in an ad

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Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her award-winning Master's Dissertation was the culmination of three years' academic research into Facebook that resulted in a book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' that became an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. A recognised thought leader on social media, Marie is often approached by journalists for comment in articles such as this Telegraph article. She was also interviewed for ITV's Tonight show on Facebook privacy issues in relation to advertising. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey. Marie is also a part time yoga teacher.