Facebook for small businesses in 2019: a Q&A.

I was recently interviewed by Telegraph Business journalist Jon Card for an article he was writing on how small businesses should use social media in 2019.Jon also interviewed serial entrepreneur and all round social media guru Gary Vaynerchuk. I felt very honoured to be quoted in such illustrious company.Inevitably a lot of the content I prepared wasn't used in the Telegraph's article so I thought I would share it here instead. Would love to know your thoughts in the comments below....
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Facebook Zero: How have our recommendations for Pages changed?.

Facebook Zero
I'm writing this a few days after what has become known as Facebook Zero.The day that Facebook appeared to suggest we might be looking at a future of zero organic reach for Pages.I've read through reams of recommendations from experts and been inundated with ads on my News Feed from gurus offering the solution to fix the problem of Facebook Zero.And it all got me thinking about how my own recommendations when I'm training clients might change. What I'm now recommending to clients in...
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How Facebook determines where the “circular crop” goes plus insight on what Facebook makes of our cover photos.

Reading-the-alt-text-of-Facebook-cover-photos
We've been trying to figure out in recent weeks how Facebook applies the "circular crop" to photos we upload in Groups or Profiles. It's led us to some interesting findings about Facebook's interpretation of the photos we upload (and the "alt" tags it them applies to them) The Facebook circular crop: how Facebook decides where the crop is made You'll be aware that Facebook has introduced circles rather than squares for various incarnations of the images we upload - there are some examples belo...
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Free Facebook cover photo template for Photoshop and downloadable size guide.

Facebook_Cover_Photo_Size_Guide
Download a free Photoshop template for Facebook cover photos Featuring our recommended (2018) "Universal Size" 16:9 aspect ratio for cover photo sizes on Pages, Groups and Profiles. We explain how the cover sizes work in this blog post.For 2018 you need to be creating all cover photos (Page, Group and Profile) at 1920px x 1080px. This optimises the photos for retina screens and ensures that the full depth offered by mobile/smartphone is utilised.The screen grab below shows how Facebook ...
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Recommended 2019 Facebook cover photo size specifications: Pages, Groups & Profiles.

Facebook_Cover_Photo_Size_Guide
Facebook cover photo specifications: why are we so confused? We’ve spent a ridiculous amount of time in recent weeks figuring out the ideal dimensions for Facebook Group, Page and Cover cover photos.“Why don't you just Google it?” I hear you say.Well Googling it results in a mass of conflicting recommendations - mainly out-of-date. Ideal photo sizes have changed over the years (of course – this is Facebook after all). And what we have realised is most of these recommendations are far fr...
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