New Facebook feature: Notify a friend

Posted on by Marie Page

The eagle eyed Carlton spotted a new Facebook feature today. If you look carefully in the post below you’ll see a little loud speaker icon and the suggestion to “Notify a few friends about this post”:

New Facebook Feature: Notify Friends

Here’s the sequence of what happens when you click “Get Started”:

New Facebook Feature: Notify Friends 2

Of course he decided to test it out with me so sent off the notification:

Notify Friends

He’s then told that I will get a notification:
Friend Notification Facebook
And I duly received a little pop up about the post (which I managed not to screen grab!)

This is all part of a drive from Facebook to re-ignite our fading love affair with engagement. As has been widely reported, people simply aren’t connecting as much on Facebook as they used to. With our Facebook friendship nets being cast ever wider, and including those people you’ve been trying to avoid since junior school as well as someone you once met at a conference, the trend is for a far more guarded response. Facebook is calling it “context collapse” and, according to a Bloomberg report as examined in The Independent recently they are busy dreaming up ways of reversing the trend. This is a pretty good example of what The Independent described as encouraging “personal sharing”.

Have you got it rolled out yet?

Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her award-winning Master's Dissertation was the culmination of three years' academic research into Facebook that resulted in a book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' that became an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. A recognised thought leader on social media, Marie is often approached by journalists for comment in articles such as this Telegraph article. She was also interviewed for ITV's Tonight show on Facebook privacy issues in relation to advertising. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey. Marie is also a part time yoga teacher.

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