Our biggest course to date is now live (and it’s not about Facebook!)

Posted on by Marie Page

Funnel Marketing Course

Online funnel marketing course

Carlton and I have spent the last few months immersed in a technique that we are calling online funnel marketing.

The concept of funnels or customer ladders won’t be new to many marketers, but the online funnel does have a well established, and effective prescriptive pattern.

We’ve been researching best practice examples, reading the textbooks, watching the webinars and experimenting with a few funnels of our own in order to bring you the definitive course on funnel marketing. It weighs in at 3 hours of teaching across eight modules and is packed with examples, and step-by-step instructions enabling you to create your own campaigns regardless of the industry that you work in.

As well as the funnels and offers, we also show you how we created ads to support the campaigns as well as sharing a case study that for an investment of less than $300 in ad spend brought in an immediate $4,000 of revenue with the potential for another $40,000 in it’s first year.

We first touched on the concept of online funnel marketing in our Facebook Audiences and Ad Targeting course (and you can very much see that course as a companion to the Funnel Marketing course in that it gives you all the tools you need to create and target ads at the various audiences you which to address.

I wrote a blog post a while back that introduces the concept of funnel marketing. That contains some of the ideas we explore in the course so do check that out for an initial scope at what it is all about.

You can view the Online Funnel Marketing course in the Digiterati Academy. Each module has a detailed explanation of content so do have a skim through to see what it covers.

Subscribers can access this new course, along with all the others, throughout their subscription. For non subscribers you can purchase the course as a stand alone product.

 

 

Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her award-winning Master's Dissertation was the culmination of three years' academic research into Facebook that resulted in a book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' that became an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. A recognised thought leader on social media, Marie is often approached by journalists for comment in articles such as this Telegraph article. She was also interviewed for ITV's Tonight show on Facebook privacy issues in relation to advertising. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey. Marie is also a part time yoga teacher.

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