Author: Carlton Jefferis

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Ask the Digital Doc: What does the new Facebook Messenger platform mean for the future of online customer service as well as customer reviews?.

Posted on by Carlton Jefferis
Digital-Doc
We had a great chat yesterday (on Facebook Messenger, of course) with Mike Blumenthal, a local search specialist from Olean, NY who runs a feedback and review platform. He reckons that with the launch of Messenger Codes Facebook has salvaged QR codes from the technological dustbin. He asked whether we had seen much response to our early adopter use of the Messenger scan code (he actually found us via a Google image search which we thought was pretty cool and justifies how fastidious we are ab...
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The party’s over: Instagram ads are essential for 2016.

Posted on by Carlton Jefferis
Did you know that since September 2015 any business could buy and place adverts on Instagram? Better still, they could do this easily using Facebook's existing Ad tools with no new system to learn! Sounds good, right? But what does this tell us about Instagram? The significance of this news wasn't lost on me at the time Instagram rolled out ads to every advertiser, yet even to this day it seems to have been largely glossed-over by mainstream social media news sources....
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YouTube overtakes Facebook to become the most visited social network.

Posted on by Carlton Jefferis
Not content with being the second largest search engine, earlier this year YouTube beat Facebook to become the most visited social media site in the US. Yes, you read that right. Research from Compete PRO, which operates one of the largest consumer panels in the US, indicated that unique visitors to YouTube edged ahead of Facebook by over 1.3m visitors in June 2014. While this may come as a surprise to many readers, it’s been on the cards for some time as this graph from Com...
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Facebook Graph Search – what it means to marketers.

Posted on by Carlton Jefferis
A briefing on the opportunities and limitations of Graph Search to prepare businesses for Facebook’s new breakthrough social search tool. You will have been hard-pushed to avoid news this week that Facebook launched Graph Search, a major new feature which Mark Zuckerburg hailed “the third pillar of Facebook” after News Feed and Timeline. This overview introduces the basics of Graph Search and looks at what it could mean to digital marketers and businesses. Over the coming weeks I’ll cover ...
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