Facebook cover image best practice and new cover image size specifications.

Posted on 3rd April 201619th April 2016 by Marie Page

Learn how to create a cover image on Facebook that works on desktop and mobile, even if you have text on the image. Ensure you avoid truncation and awkward cropping on mobile. We reveal some of the big brands that are doing this all wrong. Plus learn about the new Facebook cover image size specifications. Includes specifications for the NEW Facebook cover image size specifications! [Tweet "Facebook cover image best practice [Video]"] Guideline safe area for Facebook's new cover imag...

Building fan numbers on Facebook with zero budget [Video].

Posted on 30th March 201613th June 2016 by Marie Page

We're experimenting with a series of screen share video lessons at the moment. We've chosen to share some of the content that always goes down well in our live training. Here's the first in the series where we look at a little known feature available to Page Admins that helps you build fan numbers without any ad budget at all. It's a great way of converting people that like a particular post to additionally like your Page so it's especially useful when you have a piece of content that has ...

Making the most of Facebook Live video: 9 lessons learnt from the first Digiterati broadcast.

Posted on 25th March 201624th October 2018 by Marie Page

I guess lesson number one should be: "Don't Live Broadcast mere hours after crying buckets at a harrowing funeral". But I guess that's not a circumstance of relevance for most potential Facebook Live users. At The Digiterati we'd had an evening Masterclass scheduled in with sound engineering company SFL for months and with the recent arrival in the UK of Facebook Live it seemed a great opportunity to do our first official live broadcast. I (Marie) was prepped and ready but for the tragic f...

Video and slide deck from advanced Facebook masterclass.

Posted on 24th March 201619th April 2016 by Marie Page

This was a 2+ hour long masterclass that Marie delivered on 23 March 2016 in Reading. It was live streamed on Facebook in two chunks which you can see below. The slide deck is also provided. First half // Facebook Marketing Masterclass with Marie Page (Part 1) Second half including the Q&A and round the room reflections // Facebook Marketing Masterclass with Marie Page (Part 2) Slideshare slide deck

Key elements of a Facebook Ads campaign.

Posted on 21st March 201631st October 2016 by Marie Page

A successful Facebook Ad campaign requires careful balancing of multiple campaign elements: Objectives The type of ad you create, and where it surfaces, is determined in part by the objective you set. Power Editor and the self serve Ads Manager describe them a little differently. The elements of the ad, size specifications, text length and positioning will all change depending on the objective set. Creative There are generally 6 elements to balance with the ad creative itself. We go into b...

Master the six elements of a successful Facebook ad..

Posted on 21st March 201624th October 2018 by Marie Page

Facebook ads are complicated. Far more complicated than the simple PPC ad, where Google will test and then present the optimal copy for your ad. And when you add targeting, FB ads get even more complex. There are some 19 ad types available on Facebook and of course these can surface on desktop newsfeed, the right hand side of Facebook's interface or on mobile – that’s before we even consider the options on Instagram (which of course are now available through the Facebook Ads Manager). ...

In the battle for reach Facebook Live Video wins.

Posted on 20th March 201619th April 2016 by Marie Page

Facebook Live Video is with us and starting to make quite an impact on timelines, not least because of the algorithmic boost it enjoys. We've known for sometime that Facebook Video outperforms pretty much every other content type but the new kid on the block, Facebook LIVE Video does even better. Of course Facebook is keen to reward Pages that play with it's sparkly new toy, and this week I've been riding the coat tails of that generosity with some Facebook Live experiments. We know...

Slide deck: Advanced Facebook Marketing – latest best practice, tricks and tips.

Posted on 17th March 201617th March 2016 by Marie Page

This is the slide deck from a talk we gave at the University of Portsmouth's Business School on 16 March 2016. Some very recent Facebook changes covered as well as a number of good practice tricks and tips. Advanced Facebook Marketing: The latest changes, best practice tips, tricks and techniques from The Digiterati