8 ideas for using Facebook Live (or indeed Periscope, Meerkat or Google Hangouts).

Posted on 7th March 201624th October 2018 by Marie Page

The public has been nicely warmed up to the concept and potential of live video thanks to Google Hangouts, Periscope and Meerkat. But Facebook Live, due to both its seamless integration with the Facebook app as well as the platform’s huge dominance, means that the medium is finally coming of age. You can use live video to personalise your brand, tell the story behind your organisation, enable your online audience to stand in you (virtual) shoes. It doesn't have to take muc...

Getting started with Facebook Live video.

Posted on 7th March 20161st April 2016 by Marie Page

We've already shared our Top Tips for using Facebook Live but if you are sat there thinking "Aggghhh. Not another Facebook feature for me to get my head around" help is at hand. Here we share our quick getting started guide for using live video content. Getting started on Facebook Live For now you will need an iOS device as Android isn't supported yet. Make sure you've updated to the latest version of the Facebook app. There seem to be some bugs if you are working through the Pages app (as...

12 top tips for using Facebook Live video.

Posted on 7th March 20168th March 2016 by Marie Page

Facebook's focus on video continues with the roll out with Facebook Live Video now rolled out to all Pages regardless of verification level (including in the UK). Facebook Live is a way of broadcasting a live video feed from your smart phone to your newsfeed and in doing so brings video within the grasp of even the tiniest businesses with highly limited technical expertise or equipment. Live video is built into Facebook so there is no need to open a separate app. Still only available (...

Creating Facebook Canvas ads: step-by-step guide.

Posted on 27th February 201625th October 2018 by Marie Page

[UPDATE: Canvas ads are now called Instant Experiences. We've a new guide to creating them here] https://thedigiterati.com/how-to-create-a-facebook-canvas-ad-now-known-as-instant-experiences/ The Facebook advertising juggernaut moves on with yet another huge product roll out. This time it's Canvas Ads. As with Instant Articles for mobile, the idea is to provide an "immersive" experience with a rich media combination of images, videos, gifs, text, products, carousels and...

‘Detailed Targeting’ from Facebook: the great new ad option for laser-sharp targeting.

Posted on 26th February 201624th October 2018 by Marie Page

Top of my wishlist from Facebook for the last nine years (yes that's how long I've been advertising on Facebook) has been the ability to use the magic "AND" word rather than "OR" when it comes to selecting Interest targeting. I've called this "Boolean Targeting" or "Overlap Targeting" and it became the holy grail for me as a Facebook advertiser. This level of targeting would mean targeting those people in the Venn Diagram overlap - the people that liked ALL the things I was listing in intere...

Two FREE evening masterclasses in Reading and Portsmouth: Facebook Marketing.

Posted on 25th February 201624th October 2018 by Marie Page

We have two upcoming evening Facebook marketing masterclasses. These will include a round-up of the most significant changes to Facebook in recent months and what you need to do to make the most of them. Topics will include: Recent changes to Pages and posts including calls to action, post end dates and new targeting options New developments in the Edgerank algorithm: exactly why your reach is so poor nowadays and what you can do about it “Publishing Tools” for admins including ho...

How to get ready for Facebook Instant Articles.

Posted on 19th February 201624th October 2018 by Marie Page

Facebook has been piloting Instant Articles with a few hundred publishers since May 2015 but now plans to roll the feature out to all publishers and Pages this April. Described as an "incredibly fast and immersive reading experience for people on Facebook", Instant Articles have a number of advantages for publishers (and that includes you if you have articles on your website) because it gives full control over the look of articles and 100% of revenue generation from the ads served by you...

Slideshare on the use of social media in smoking cessation services.

Posted on 16th December 2015 by Marie Page

Marie and Sophie have been developing something of an expertise of late in the use of digital and social media for wellbeing services. The Digiterati was initially commissioned by the London Borough of Hounslow to develop the digital element of the tender specification for the recommissionoing of their wellbeing service. Since then we've been further involved in the sector and were invited by Public Health England to present at the London Tobacco Alliance - with representatives from each of the ...