Mike Berry talks about his book, The Best Of Global Digital Marketing – Storybook.

Posted on 9th March 201524th October 2018 by Marie Page

Mike Berry is joining The Digiterati in Manchester later in the year for a one day event: The Digital Marketing Roadshow. Mike has taken a variant of this event all around the world and has published a book detailing the award winning digital case studies he showcases at the roadshow. We asked Mike to talk about the background to the event and the book... The Best Of Global Digital Marketing has been a five-year journey for me (so far) which has been shared with my co-author an...

Using LinkedIn to increase visibility of your content and drive referrals to your website.

Posted on 4th March 201524th October 2018 by Marie Page

I work with loads of social media practitioners who quite frankly don't have much of a clue about how to use LinkedIn other than in order to keep their CV updated and occasionally send a little digital love to colleagues by way of endorsements. But if you are working in social media, content marketing, or simply trying to get more interest in your company's activities, there are a lot of simple things you can do on LinkedIn that will take seconds but should increase traction for you. One of th...

How to create carousel ads in Facebook.

Posted on 3rd March 201524th October 2018 by Marie Page

With carousel ads you can feature more than one product or service (or blog post even) in sponsored News Feed without having to create multiple adverts. Carousel ads allow you to upload multiple images (and even videos) in a single ad unit on either Facebook or Instagram. You can use them to show more products, but you could also use a succession of images to tell a story or provide more details and close-ups of your product. Assets - what you need to have ready: The specification for...

Up to £2,000 up for grabs for your business via Government Growth Vouchers.

Posted on 28th February 201524th October 2018 by Marie Page

The Digiterati are accredited delivery partners in the Government's £30 million Growth Voucher programme. The initiative is designed to help small businesses grow through the use of subsidised professional advice. The areas of advice that we could help you with include: Marketing, attracting and keeping customers Making the most of digital technology Developing your staff The advice needs to be "strategic", so we could help you with writing a digital marketing plan, planning a ...

Ask the Expert: How to create multiple ad accounts on Facebook.

Posted on 13th February 201524th October 2018 by Marie Page

Facebook ad accounts are pretty straight forward when all you have is one Page and one credit card to pay with. Life starts to get more complicated when you are running multiple Pages and want the ads in separate accounts. It's very tricky to figure out how to make this happen but we've done it so read on to learn more. You're likely to want separate accounts in the following scenarios: You are running a number of Facebook Pages for different clients and want to keep their campaigns sepa...

Facebook Ad Targeting Part 2 – Facebook Custom Audiences.

Posted on 14th January 201524th October 2018 by Marie Page

I provided an overview of Facebook's impressive ad targeting options in a previous blog post. Today I want to share an advanced targeting feature called Custom Audiences. It's my absolute favourite way of targeting ads on Facebook. Briefly, Custom Audiences let you target your ads at people from your mailing list (that's your email database, rather than your Fanbase). Not only can you target this group, you can also choose to use the list to exclude those people from seeing your ads...

Facebook Ad Targeting: An Overview. Part 1.

Posted on 13th January 201524th October 2018 by Marie Page

The ability to target ads on Facebook is pretty immense. Facebook knows you better than your friends do. It's used all that history of your stated likes, but also your click history and even the words you use in your status updates to build a pretty accurate profile of you. And if your response to that is "why do I still see such irrelevant ads then?" All I can do is blame the advertiser for poor targeting practice rather than Facebook itself. Facebook uses the following information i...

A little known trick to extend your Facebook fan numbers for FREE! Plus how one post got a reach of over 400%.

Posted on 14th December 20142nd April 2015 by Marie Page

Finding quality fans on Facebook for free

There's not a lot that Facebook offers brands for free any more but here's a little known technique that might just net you a few new fans without having to shell out any advertising spend. Most reasonably popular posts on a brand's Facebook Page end up surfacing occasionally on the newsfeed of non fans - normally in the form of a notification that a friend has liked or commented on the post. With a really popular post you'll often find a domino effect whereby you pick up Likes to the post fr...