With Facebook reach at all time low levels it makes sense to target your updates at the people you really want to see your content.
Learn how to target your content by location, demographics, interest and more.
We also show you how to target boosted posts so you get more bang for your advertising buck.
Learn how to create a cover image on Facebook that works on desktop and mobile, even if you have text on the image.
Learn how to avoid truncation and awkward cropping on mobile.
We reveal some of the big brands that are doing this all wrong.
As digital marketers it is often assumed that we can turn our hand to pretty much anything in the digital mix. Website development, SEO, social media, email marketing, blogger outreach, ecommerce, Google Analytics, content marketing and more. As our experience base gets broader, quite often our skills base gets shallower. We can turn our hand to most things, but for real in-depth knowledge we find ourselves frantically googling the gurus and wishing we had more specialists on our team.
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UPDATE 12 April: We have updated this post to provide further clarification on this change. Please see full details below.
The rule that frustrated many Facebook advertisers has finally gone. Or should I say been "relaxed".
Ads no longer need to comply with the requirement to have a maximum of 20% of the image covered by text (and that measured by a somewhat frustrating grid system).
As a regular advertiser that pushed the boundaries of the 20% rule I frequently found my ads rejected de...
Learn how to create a cover image on Facebook that works on desktop and mobile, even if you have text on the image. Ensure you avoid truncation and awkward cropping on mobile.
We reveal some of the big brands that are doing this all wrong.
Plus learn about the new Facebook cover image size specifications.
Includes specifications for the NEW Facebook cover image size specifications!
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Guideline safe area for Facebook's new cover imag...
We're experimenting with a series of screen share video lessons at the moment. We've chosen to share some of the content that always goes down well in our live training.
Here's the first in the series where we look at a little known feature available to Page Admins that helps you build fan numbers without any ad budget at all.
It's a great way of converting people that like a particular post to additionally like your Page so it's especially useful when you have a piece of content that has ...
I guess lesson number one should be:
"Don't Live Broadcast mere hours after crying buckets at a harrowing funeral". But I guess that's not a circumstance of relevance for most potential Facebook Live users.
At The Digiterati we'd had an evening Masterclass scheduled in with sound engineering company SFL for months and with the recent arrival in the UK of Facebook Live it seemed a great opportunity to do our first official live broadcast. I (Marie) was prepped and ready but for the tragic f...
A successful Facebook Ad campaign requires careful balancing of multiple campaign elements:
Objectives
The type of ad you create, and where it surfaces, is determined in part by the objective you set. Power Editor and the self serve Ads Manager describe them a little differently. The elements of the ad, size specifications, text length and positioning will all change depending on the objective set.
Creative
There are generally 6 elements to balance with the ad creative itself. We go into b...
